p/buzzweb
Free and transparent audit of any Instagram account.
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Sponsored post calculator for Instagram — Calculates a post value based on a variety of factors
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Influencer marketing costs can be unpredictable. Do the social media influencers you are interested in overestimate their worth? Buzzweb calculates a post value for every influencer on Instagram. We provide a fair post value based on a variety of factors, such as their audience size and quality, engagement rate, followers’ location, and niche.

Replies
Andy P
These prices are about 15-20x too high.
Pavel Aksenov
@andypngr Do you have in mind certain influencers? It would be really helpful if you send their usernames so we can check it out. Our estimation is based on real post prices that influencers quote and on a feedback we receive from them. While developing this tool, we were in touch with many content creators and ask for their opinion on pricing. Of course, it's up to the bloggers to choose the sponsored post rates. New influencers charge less than those who work with brands regularly. This factor is not considered in the estimation.
Andy P
@pavel_aksenov I know lots of people who run large accounts and the prices they charge. Also, for me it says $117. I will do a sponsored post everyday if you can get someone to pay that.
Ross Currie
Alright, my dog is now taking offers to post photos to his account - he'll accept payment in bones. Seriously though, @alexander_boykov this is a really cool tool. I actually started my dog's account a while back mostly just for learning how to grow on Instagram without affecting any of my brand accounts, but also thought it'd be a fun challenge to monetise the account in the long-term. I got bored when I hit the 15k follower mark, and over the last two years it's been a slow decline. Is $100 really what a post to that account would be worth? I assume if it detected the dogs/pets niche that it would make the post value even higher? Is there a list of niches and multipliers you use that I can look up against? Or is this something you're still gathering data on?
Ghost Kitty
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Dmitry Dubovik
How do you guys define that the defined follower location is the one that brings the value?
Ghost Kitty
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Philipp Manokhin
Can't load the website for some reason :(
Lee Qixian
Looked up a couple of local influencers and the amount stated is way off what I know (estimated value is much much much lower). There are just too few factors counted into the calculations. I guess it'll be more of a fun tool I suppose.
Pavel Aksenov
@swiftpolar Thank you for sharing your feedback! Could you please send a few links to the influencers you've checked? We've consulted with the influencers while creating this tool and even though their rates vary majorly, the influencers were satisfied with the estimated post value. If you let me know their usernames, we will check it and see if we have fewer knowledge about some geographic locations.
Stas Romanov
I tried. With two friends shared. The service processes the profile for a long time, but the result is interesting 😄
Ghost Kitty
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Ross Currie
@realrus @alexander_boykov Yeah it appears to be hung on my end... I shall just leave it. Time to scale the server instance for PH Launch Day :D
Ghost Kitty
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Ghost Kitty
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Ghost Kitty
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Shreyaa Ratra
@alexander_boykov Got it. Few thoughts if you are planning to do B2B sales : a) Reach out to funded start-ups. These companies might spend money on advertising to acquire more users. Advertising >> Influencer >> Buzzweb b) Reach out to companies who are hiring for influencer marketing. Since these companies are already hiring for this role, it means it will be willing to spend money on a product like yours to take right decision.
Martin Santon
@alexander_boykov Sounds like a good tool, I think. Where are you making your money, though? I read the terms and looks like you take a percentage if one finds an influencer through your system, but couldn't one just contact through IG directly after finding through you? Thanks. EDIT: Ah, noticed I only have a few free reports. OK pricing still, though. Above question is still relevant, however. If you take 20% of everything agreed with "your" influencers, then it's not really relevant, I think.
Ghost Kitty
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Billy Elson Farmer
@alexander_boykov Sounds great! Your influencer report tool is really helpful, look forward to trying this new one out.
Bridges to Italy
It seems very straightforward and easy to use for those who rely on influencers to boost their marketing efforts
Pavel Aksenov
@bridges2italy Thank you for the feedback!
Martin Santon
This seems quite amazing at first sight! Will definitely check it out further.
Martin Erlic
Great tool. Easy to use. Accurate. I checked an influencer who I reached out to in the past and the price that came out with the tool was about the same as what they quoted me initially. I was pleasantly surprised.
Pavel Aksenov
@seloslav Thank you, glad that you liked it!
Pavel Safronov

Guys promised that everything will be ready soon, and I do believe.

Pros:

Easy to use, best and fastest I've seen.

Cons:

Not all countries available for hiring bloggers yet.

Babken Karapetyan
Interest tool
Ivan Burban
waiting for more useful dachboard and reviews about blogers from real people
Ghost Kitty
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Kumar
Awesome concept like this so. much keep up 👍
Ghost Kitty
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Anastasia Ivanova

You can get a post value for any Instagram account. It considers many different factors to offer a fair estimation.

Pros:

fast and precise

Cons:

haven't noticed

Stefano Cannas

A very helpful tool. This will help influencer marketing

Pros:

Easy to use

Cons:

not cons find it

Thomas Jeon

A very helpful tool that isn’t as readily available in this day on age as other tools are. This will help influencer marketing tremendously

Pros:

Very helpful with influencer marketing

Cons:

None

Marie Carmona

I tried it on my influencers, and found it easy to use, it gaves me indications on how much i should remunerate them. It also helped me understood there behaviour.

Good tool joined to buzzweb, it gives precise and clear indications.

Pros:

Easy to use

Accurate

Good tool associated to Buzzweb

Cons:

Nos cons

antonio quintas
Is very interesting. Good for those who want do ahead in instagram
Erika Barinas

A great tomo to calculate

Pros:

Easy to use

Cons:

None