Hello hunters and makers, My name is Brian Graham. I am a co-founder at BYPEERS.ai I wrote briefly about my entrepreneurship journey in my profile bio. But if you may indulge me again, I'd like to tell you another personal story about my first product launch. (Please excuse the caps. I couldn't figure out a way to highlight headings here - markdowns didn't work.) A PERFECT PRODUCT It was early Saturday morning, 4:12 on the clock to be precise. I was up as usual, sitting at a small IKEA desk tucked into a corner of my tiny East Harlem apartment overlooking the FDR. Today I was going to launch my first project. But first, I was going to do some final touches on the landing page and perhaps a final sweep of the product. After that, I’d trigger the launch sequence. The plan was perfect. Except that day was the previous Saturday…the day today was actually Monday and the launch did not happen. That Monday, I told myself “oh well, that final tinkering was needed. The product is certainly better now and I will launch it next week.” Except, the same sequence of events also happened the following week, and the one after that. As a matter of fact, that became the story each week for about a year. Why? DREAMS DIE AT LAUNCH “Dreams die at launch. Before launch, you can tell yourself a fantasy that users will love it, and your product will go viral just because you opened the doors." As cliche as it sounds, it is nonetheless true that entrepreneurship had been my dream since I was a little boy. And this was my first real attempt at it. So failure or success carried huge implications. I was terrified to the bone. What if no one buys it? What if it is just not good enough? What if I am not good enough? I just could not bear to find out. So I used every excuse in the book to delay launch. Each day I would tell myself that if I just add this new feature or make the old one better, then it’d be ready. In my mind, the more I could ‘perfect’ the product, the more I would decrease the chance of it failing. Only if somebody had told me that perfection is a bottomless pit. What I also did not realize at that time was that not launching is in itself a form of failure; perhaps a worse one for that matter. WHAT'S LUCK GOT TO DO WITH IT? “Is what we earn just desserts of hard work and deferred gratification? Or is it, in large part, the result of existential luck - where, when, and to whom we are born” - Lily Batchelder, NYU School of Law. When I finally gathered the courage to launch it, it was acquired by a Fortune 500 company. So, yes, some dreams do die at launch but without launch, all entrepreneurship dreams would never become reality! Thank you 🙏 *** PLEASE NOTE *** 1. Waiting Lists: We want the best experience for each new user. To ensure that, we are limiting the number of new users each week so that we can provide adequate support. Once the weekly intake has been reached, new users will be placed on a waiting list. The sooner you sign up to a waiting list, the quicker you get to the front of that waiting list. *** Attention US/Canada B2B companies *** Enroll into our 90 day no-upfront payment case study program. We're currently enrolling clients to build case studies for our platform, get some feedback and testimonials. For selected US/Canadian companies, we'd work together for 90 days to find, book and close as many leads as possible. And you don't have to pay us upfront. We ask for testimonials, feedback and for your company to be featured in our case studies. What we'd do for you. 1. We'd build your pipeline - lead search campaigns, - lead enrichment, segmentation and lead qualification workflows - outreach sequences. We'd write messaging templates for each applicable channel - emails, LinkedIn, Twitter. Each message is hyper-personalized using our AI-powered Prospect Research. 2. Find sales-ready leads: we'd get you sales-ready leads that meet ✓ need ✓ relevancy ✓ money ✓ timing and ✓ decision authority criteria, so you can close deals in days, not months for cold leads. 3. Book your sales meetings without you lifting a finger. Once you approved a lead, we'd push into outreach sequences to get the prospect book a closing meeting on your calendar. * You takeover the conversation once the prospect replies to a message or books a sales call on your calendar. You'd approve everything at every step, including new leads, messages, campaigns. To submit your business for case study, contact me. *This is a limited time offer that will close once the quota is reached.