Ben Lang

Candu - No-code UI component builder for SaaS products

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Top Product

Candu’s drag-and-drop interface puts CSMs and PMs in the driver’s seat, enabling them to build beautiful UI without writing any code. Now the teams who understand customers best can design user experiences their customers will love.

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Jonathan Anderson
👋 Hello, Product Hunt — and thank you, Ben Lang (@benln) for hunting us! ⛵. I’m Jonathan, cofounder (who can't code) of Candu, a no-code UI component builder. 👀 @mresposito, cofounder(who can code) below! ✨. This (re)launch is dedicated to every founder who’s ever attempted to explain what they’re working on to their parents… with varying degrees of success. (Love you, Mom!)✨ As a product-led company making tools for product-led growth, Candu believes that your SaaS product should be so simple that it explains itself. So maybe my still mom doesn't quite get Candu, but that still means 9 out of 10 no-code creatives are building UX without coding. And if you don't believe me, check out our ✨ Creator Showcase: https://www.candu.ai/creator-sho... ✨ Here’s how you can tell your product’s story with Candu: 🎨 Design any UI with a drag-and-drop editor that’s so easy a kid could use it. Our install is now easy too. We went from commit(ted to your dev) to no-code copy/paste. ⛳️. Hi {first}! Use variables and discover personalization at scale. Leverage our data connectors to CRMs. What else is all that data entry for if not making your product better? 👀 See your product's story come to life before it goes live. With our Chrome preview extension, you can embed an inline component into any website. We’re by no means done, if you have feedback, we need to hear it. If you’re game, I’d invite you to try creating your own no-code announcement bar. How'd it go? 🤑 CONTEST: How would your parents describe your own products? (e.g., “Better than her macaroni necklaces”) Build, preview, and share a screenshot of a “parent-approved announcement” and tag @CanduLabs on social. Best announcements will win an annual full-feature license. Thank you for checking out Candu — if you have any questions, I’ll be here all day :)
Becky Reich
(@benln @mresposito @candulabs @jonathan_anderson2 Mine: “Do you work in a call center” Seeing the preview function WITH the ability to click the checklist items made my jaw drop
Ashley Withers
(@benln @mresposito @candulabs @jonathan_anderson2 My announcement bar is "You work on the internet, right?"
Samuel Gould
(@benln @mresposito @candulabs @jonathan_anderson2 Congrats on the launch! Love playing around with the editor — intuitive, powerful, and fast. Amazing to see how it has evolved over the years. And my mom’s banner would probably say: “You sure you don’t want to go to seminary?”
Desiree Phillips
(@benln @mresposito @candulabs @jonathan_anderson2) My mothers perspective: "Like a fashion designer, but for websites" Sure. 😅 With Candu you are able to enhance websites with more dynamic, engaging, interactive and productive content. No more widgets, everything is embedded directly into the content!
Michele Riccardo Esposito
Thank you, @jonathan_anderson2! Please tell your mom, “Hi from Miki.” And BIG thanks again to Ben Lang (@benln) and the Product Hunt community for taking the time to check out Candu. I want to take a moment to celebrate the engineering team. They are the “product” and Product Hunt for us. Please give them a shout and let them know what you think of their hard work! 🚀 @stuart_jc + @prev_wong + @mateusz_drulis for a fast-and-easy-to-use editor and SDK. 🎨 @stepan_zastupov for brand-design magic via the no-code styleguide. ✔️ @rafacianci + Alex for an incredible dashboard and dramatically improved onboarding flow. 📈 @ranjez + @emma_lupton for powerful segmentation, analytics, and integrations. 🔖 @philsinsight for a bad-ass preview extension for Chrome. When Jonathan and I founded Candu in 2018, we saw the need to empower creative development in SaaS products for ALL teams. While some may see the no-code movement as a threat to devs, we see it as a unifier. By dogfooding Candu, we’ve seen firsthand how technical and non-technical teams can create a complete product experience together. While engineers are busy building new features, our customer success and marketing teams are inside the product rapidly prototyping directly embedded UI components that help our customers adopt them. From onboarding checklists to announcement bars and support hubs, we’re evolving the way we respond to the customer journey directly inside the product. The product is the thing that unites everyone at any SaaS company, and now everyone can share in its success. Thank you again, Product Hunt! I look forward to responding to your technical questions and feedback below.
Claudia
Don't know how I'd do my job without Candu! Congratulations to the whole team, you've built such a powerful product 💪
Michele Riccardo Esposito
@claudiaprave Thank you so much for the positive feedback. It's been such an inspiration seeing you creating so much content using Candu.
Lauren Cumming
@claudiaprave your creativity and Candu skills are next level! The personalized in-app experiences you have created for your customers are honestly world-class 💖
Georgia Wright-Simmons
Hurrah! Making content with Candu is always a highlight—it creates a new space for creativity at work <3 Shoutout to the whole team, but especially @orfeoyro who has been the design mastermind behind it all.
Ashley Withers
@orfeoyro @georgia_wright_simmons Yes, Rocio! You rock!
Bogdan Ionita
Cool presentation clip!
Michele Riccardo Esposito
@bogdan_ionita Thanks Bogdan! @jonathan_anderson2 and his mom are naturals. I guess it runs in the family
Ashley Withers
@bogdan_ionita Thank you! Our team had a good laugh over it! We're glad you like it too :)
Prosto
Haha, loved the video! I've checked the product, was able to make a design very fast, as there is lots of variety for templates. The GUI is really intuitive and nicely designed. I like no-code products, so totally intend to explore Candu more. Congratulations team!
Michele Riccardo Esposito
@pprosto Thank you very much Prosto. I'm glad you like the product, and I'm looking forward to you using it more and giving us feedback on how we can improve it. Shout out to Rocio https://www.linkedin.com/in/roc%... for the beautiful GUI design :)
Lauren Cumming
Candu is a gamechanger for creating content within your product! I'm on the team of no-coders and being able to design beautiful looking UI and make it live within the product myself is so satisfying :D (The chrome extension that @philsinsight made is a dream!) As a Customer Success professional using Candu can help you scale your in-app experiences as your customer base grows and help you make real impact on key activation and adoption goals - it's a product I wish I had from day 1 of being in tech. 😍
Ashley Withers
@lauren_cumming22 the proof is in the product ... and your amazing ebook on the topic! <3 I've learned so much from you!
Stuart Coope
Congratulations to the whole team! It's incredible how far we've come since beta. Using Candu in house is just so slick, @georgia_wright_simmons, @orfeoyro, @jonathan_anderson2 and @lauren_cumming22, you blow me away with the content you build!
Ashley Withers
@georgia_wright_simmons @orfeoyro @jonathan_anderson2 @lauren_cumming22 @stuart_jc couldn't agree more! It's been amazing to see what our team can do. Our Product Hunt-specific onboarding checklist is the perfect example!
Becky Reich
I still get excited by what the product can do! Thanks to @pprosto I realized we should update the Twitter Share CTA to our Twitter thread URL, not just Twitter. I was able to do that in 5 seconds. Since that Tweet had to be timed with our PH page going live, I didn't have it before. Normally, this would have been something I had to pre-plan a full sprint or two ahead of time with developers so one of them could be on call to update that URL. Wow.
Ashley Withers
@pprosto @becky_reich yes! It is truly a game changer for marketers.
Stepan Zastupov
Those who code, feel free to ask you nitty gritty technical questions. We are happy to geek out in the comments.
Ashley Withers
@stepan_zastupov thanks for making Candu awesome. If anyone wants to see just how awesome Stepan is, check out the webinar we did together: https://youtu.be/_TISwuxGi-w He's also a big fan of memes. 🤓
Shivan Modha
Very slick product, can't wait to get into the weeds! Curious to know if you can create very simple data-driven user interfaces with Candu?
Michele Riccardo Esposito
@shivanmodha Hey Shivan, We're actually working on that as one of our next projects. Would love to know a bit better what you have in mind to help our research. Could you describe me a bit what you have in mind?
Shivan Modha
@mre That's great to hear! I was thinking in the very simple case of if I had data coming in from something like a REST endpoint that I wanted to use to drive text on my UI
Michele Riccardo Esposito
@shivanmodha Thank you so much for the feedback. We're not planning on adding support for a REST endpoint yet as most of our users are non-technical and derive value from a no-code solution. However, we do want to enable similar use-cases so stay tuned!
Becky Reich
@mre @shivanmodha that's so interesting. I'm on the Marketing side of things and I love hearing the perspective from Software Engineers on solutions, features or use cases.
Jonathan Anderson
@mre @shivanmodha yes exactly! Today you can pull that data in from a webhook or CDP to display... so this future is close at hand :)
Ben Tossell
Best intro video @jonathan_anderson2 ! Is your mom hoping to get into the no-code tutorial game 😅
Ashley Withers
@jonathan_anderson2 @bentossell we will put you in touch with her agent ;)
Ben Tossell
@jonathan_anderson2 @ashley_withers yikesssss sounds expensive 😬
John Delavera
Congrats for your work. Excellent indeed. It'd be a great idea if you offered a discount to hunters. ;)
Michele Riccardo Esposito
@john_delavera Thank you for the feedback John, and great idea! We'll make sure to include discounts next time around, unfortunately we didn't set them up for this launch
Becky Reich
@john_delavera definitely great feedback! There is a contest though to win a free license. All the details are in the onboarding checklist for Hunters AND there's a personal plan available for free.
John Delavera
@becky_reich when you say a "free license" do you mean a lifetime license for the $ 49/m plan?
Ashley Withers
@mre @john_delavera Thank you! We appreciate your feedback! Please consider participating in our contest for a chance to win a free full-feature license. Details are inside our onboarding checklist right inside the app. :)
Michele Riccardo Esposito
@becky_reich @john_delavera Even better. It's a lifetime deal for the enterprise license, so you'll get all of Candu's features.
Laurentiu Ciobanu
No-code is really catching speed! Congrats!
Ashley Withers
@laurentiu_ciobanu yes! It's been amazing growth!
Laurentiu Ciobanu
Great video! Very funny :))
Ashley Withers
@laurentiu_ciobanu we're lucky that our Co-Founder and Chief Operating Mom have a fun sense of humor :)
Malavika Balachandran Tadeusz
When you have a technical product with a tricky installation process, onboarding is really critical for success. Candu is helping us make a great onboarding experience without us needing to waste valuable dev time on it. We're able to create personalized experiences based on user personas, and bring a lot of great content to their fingertips.
Michele Riccardo Esposito
@malavika_balachandran Thank you so much for your positive feedback Malavika. Looking forward to seeing your brand new onboarding experience powered by Candu!
Alexandra Hadjidaki
Loved the video and love the product!! So proud to be part of the Candu team and can't wait to see how far it can go In the short while i got to contribute i have gotten super excited with all the new features coming down the line and the impact we can have on product-led growth 💪
Jerry O'Shea
that video 🤌🤌🤌
Ashley Withers
@jerry_o_shea1 🔥 🔥 🔥
Kim Salmi
Looks quite nice 🚀
Ashley Withers
@infr @becky_reich second that! We're a no-code company that <3s devs big time!
Rahul Nair
Congrats on your work. Innovative and useful app. Keep rocking!
Ashley Withers
@rahul_nair93 thank you! We appreciate your support!