Must experience if you care about copy and plan to save hours doing serious design rather than spending time on copy changes!
Pros:Saved tons of hours!
Cons:Nothing as of now!
Super-helpful in coordinating between the content and design teams.
Now we can simply invite the content team and they can keep on experimenting and iterating in the design itself which just makes the design more inclusive and doesn't need the designer to make these changes. That saves a lot of time for us as a design team.
Also, since it promotes a process, where the content team has the ownership of making any content changes in the design itself, it eliminates those embarrassing copy/content errors.
Pros:Helps save lot of back and forth between content-design and hence saves a lot of time.
Cons:Might not be useful for teams that are really small where the content-design is not clearly distinct.
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