This looks like a really simple website builder, but is much much more powerful under the hood. I'll be trying this for my new portfolio :) Have a look at their intro:

Is this aimed at photographers and designers? Can't see any of these templates (which, quite frankly, stress me out as they're really cluttered) working in a business context

Love how better typography is incorporated. New management tools give a lot of control. All my 10+ sites are built on Cargo!

I've said it before, I'll say it again: this is the best site builder. It's not the most popular, or the most feature stacked. It's the best when speaking about UI & UX. There's a huge list of such platforms and I'm very much aware of most (https://www.quora.com/Are-there-...) so I am confident this affirmation I made above stands.

Looks amazing. Congrats to the Cargo team.

Looks cool! I can't figure out what audience this is aimed at though. Or maybe more specific: what kinds of websites is this tool geared towards building? Is it portfolio sites? Blogs? etc. I know you can scroll through all the templates, but it would be better IMHO if there would be a list somewhere that tells you what to expect. A more serious problem is that there is no easy way to find out about pricing. That immediately puts me off from using any tool. There should be transparent pricing front and center, and also none of that "contact us" to find out pricing :)

The new interface seems extremely limited in terms of customization. Very little flexibility to change code or do things outside of what's shown in the pre-signup showcase. They don't offer a trial period, and when you finally conclude that the service won't work for you - you've signed up for a year and they won't cancel the subscription because it took too long to figure the system out and you're past the refund period. Customer service was lackluster at best.

Pros:

Looks cool

Cons:

not very customizable, not very good customer support