Cassette
p/cassette
The best way for designers to record & share user interviews
Kevin Xu
Cassette — The best way for designers to record & share user interviews
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Replies
Tom Bielecki
I don't know why this hasn't been asked yet. For the free plan, what constitutes 3 "Projects"? The terminology here is opaque for a new user. Is a project a recording?
Tom Bielecki
Another question: if I am conducting the interview over the phone, can I still use this app? Would it need to be on speakerphone to work?
Angad Singh
@tombielecki Great question! A project is the same as one interview recording. However, we call it a project since it's much more than just the audio recording. It also includes your bookmarks, comments and the interview guide for questions.
Angad Singh
@tombielecki Another good question. Sadly, Apple doesn't allow us to record phone calls so we'd only be able to record calls if they are on speakerphone.
Ouriel Ohayon
looks like this could be useful for any kind of meeting. not just product interviews? no?
Jake Doering
@ourielohayon Hey Ouriel, agreed. We started with a focus on designers because it was our team's passion for Design Thinking that led us to working on Cassette. A lot of the current feature set is based around helping designers conduct better empathy interviews. We see many applications for the tool in the future. For what types of meetings do you see yourself using Cassette?
Angad Singh
@ourielohayon @passingnotes @seysconstantijn Thanks so much for your support. We've just released Cassette for iOS on the App Store. We're on Product Hunt again today. Would love if you can participate in the discussion there :)
Tyson Ferguson
Interesting concept. As a designer I've definitely felt the pain of dealing with user interviews. The most interesting part is definitely the transcription. What are you using to get an auto, real-time transcription?
Angad Singh
@whattheferguson Thanks for the compliment Tyson! Our real-time transcription is powered by IBM Watson.
Constantijn Seys
Will this work for focus groups as well? Transcribing these sessions takes ages.
Angad Singh
@seysconstantijn Great question! It should in theory work with transcribing any conversation, as long as people aren't talking over each other. The problem I foresee with focus groups specifically is that in a bigger group, the microphone might not be able to hear everyone clearly. The iPhone microphone has its limits and the volume needs to be moderately high for the transcription to detect it.
Guy Malachi
Not quite sure I understand what this is. It's a smart voice-recorder?
Angad Singh
@guy Thanks for the comment. Cassette is an app for recording user interviews. Most designers already use voice recording during both in-person and virtual interviews. Cassette adds a lot more powerful functionality, including: - real time transcription, so you can skim or search through an interview instead of having to listen to the entire thing - one touch bookmarking, so you can revisit and share only the important moments - seamless collaboration with your entire team - and more... Hope this helps! Angad
Angad Singh
@guy Thanks for your support. We've just released Cassette for iOS on the App Store. We're on Product Hunt again today. Would love if you can participate in the discussion there :)
Angad Singh
Hey Product Hunt I'm really excited to share early access to Cassette, just for the Product Hunt community. Cassette is the best way for designers to record & share user interviews. With almost no overhead, you can record, transcribe, and bookmark key moments in user interviews – and share it all with your team. The app was designed by designers from Stanford d.school and UCLA Cognitive Science in collaboration with David Kelley (cofounder of IDEO and d.school). The team has worked together in the past to build Funder (https://www.producthunt.com/tech...). We are passionate about helping people become more creative. Cassette is designed with a lot of clever scaffolding to help rookie designers become better at their craft. It's also a powerful tool that lets expert designers focus on interviewing and not have to worry about notetaking. We hope that this allows designers to get out of the building more often and talk to real users instead of having to worry about scheduling with a notetaker. NOTE: If you mention PH in your invite request, we'll bump you to the top! Can't wait to hear your thoughts, Angad
Ryan J A Murphy
@preetangad Hey, Angad – congrats. It looks like a well-executed app that could help many speed up their participatory research workflows! Many including ethnographers, who might be another audience you want to target in the future. As an aside: who's your biggest competitor in this space, do you think? LiveScribe pens afford a related (but different) functionality – are they it?
Lucas CERDAN
@preetangad I couldn't find a way to mention PH in the invite request, but I'm really interested in testing this app. Bump me up!
Josh Muccio
@preetangad Angad I'm assuming this will launch for iOS? Seems that many here are just excited about the idea of voice transcription in an app on their phone...
Corey O
@preetangad Awesome work! I know lots of alumni and students from the Design MBA program at California College of the Arts who would love product.
Jake Doering
@joshmuccio @preetangad We'll be starting with iOS, with web sharing and collaboration on any device. For us, the idea of voice transcription on a phone is exciting because it allows designers to finally get the most from the impromptu conversations – in coffee shops, casual meetings, out in the world – that make up so much of user research.
Roman
Really great implementation for a very specific problem. Well done. I assume Android may be next?
Angad Singh
@romanzadyrako Hi Roman, Android is definitely on our roadmap and coming soon!
Chris Oslund
Incredible idea! I especially love the ability to collaboratively coming up with questions ahead of time. Any chance those questions live outside the interviews as well? Basically asking if you could create a "style guide for interview questions" in Cassette?
Angad Singh
@eighttwo_three Hey Chris, great question! The style guides are independent of the interviews, so you'd definitely be able to reuse one guide for many interviews. Hope that answers your question :)
Dan Wong
Hey, I'd absolutely love to check this out! Any updates on invites?
Angad Singh
@gnownad @tombielecki @o_annenko @clementtang @vozconciente @adrianherritt @mahieddinech @tszmidel @manuelsdiary Thanks so much for your support. We've just released Cassette for iOS on the App Store. We're on Product Hunt again today. Would love if you can participate in the discussion there :)
Clement Tang
Hey, how about add the og tags for your website to improve the shared contents scraped by Facebook?
Angad Singh
@clementtang Hey thanks for bringing that up. We've been busy building the product so forgot to optimize the site for sharing on social media. Hope you were able to share it smoothly regardless?
Adrian Herritt
Ohhhh, nice. LOTS of potential here. Video takes up too much space, but audio shouldn't be an issue. Would be nice to take a photo of the user, attach it to the interview and then share it with your team. Will there be a web interface/embed output that we can share? Looking forward to an invite!
Angad Singh
@adrianherritt Hi Adrian, those are great ideas and we couldn't agree more. Not sure if you looked at the screenshots closely but we already have a powerful web interface for reviewing and sharing interviews and also a way for you to add a picture of the user :) We've also been talking to some folks at Capital One and are huge fans of all the work you've done with Design Thinking in the last few years!
Brandon Oliver Smith
Looks awesome. You should consider other people that would benefit from this too - like advertising planners.
Angad Singh
@brandonxoliver That's a great idea. Would you be able to help us reach that audience?
Jonathan Z. White
First of all, the design for this looks great. There have been many times where I've done an interview with a user and missed something he/she said because I was too busy scribbling notes down in a notepad.
Jake Doering
@jonathanzwhite Hey Jonathan, I'm the designer. Thanks so much for your high praise! I've had the same frustration many a time. We are so excited to be working on a tool that will offer the freedom to focus on your conversations. Our hope is that more and more designers will get to the deeper insights that come from listening not just to what someone says, but how they say it.
Sergio Majluf
Love the idea, and UI seems nice. Would love to try it out, but didn't mention PH while requesting the invite :/
Jake Doering
@sergiomajluf Hey Sergio, thanks so much! I'll add a note about PH to your request ;)
Kevin Flores
I JUST conducted a few user interviews yesterday! Have shared w/ members of my design team; look forward to trying out your product. Signed up, but also didn't see a way to reference PH. :)
Jake Doering
Hey Kevin, great to hear! Cassette was designed with teams in mind. I made a note about PH on your request ;)
Kunal Bhatia
Fantastic idea @preetangad! I can't wait to use this for ethnography. The combination of bookmarks and transcription are really powerful in their own way, however, the suggested questions feature is like having your own researcher to collaborate with in developing a script. Frequently, I'm also doing user testing, and it's hard to administer the test and take notes at the same time. Any chance you may expand into something like this? (If you're curious, my typical setup is a screen sharing platform, like Google Hangouts w/ video, recording via Quicktime, and Google Sheets for note taking).
Angad Singh
@kunalslab Hi Kunal, thanks so much for the compliments. Glad you love the feature set. We've thought about the idea of building a Google Hangouts plugin or a screen capture utility for Skype and it's on our roadmap. However, that has it's own set of challenges including a whole different UI, much higher processing requirements for real-time transcription and more expensive storage.
Coty Beasley
@preetangad - We've worked in the Watson Ecosystem for a bit and this is one of the coolest applications I've seen to date. User research is always a pain to break it down into useful takeaways - plus I see this crazy useful for client meetings as well. I signed up, but didn't see a freeform area to mention PH. I've got a new project starting up and would love to put this through some experimentation. Thanks!
Angad Singh
@beacrea @sergiomajluf @jonathanzwhite @brandonxoliver @trgorczynski Thanks so much for your support. We've just released Cassette for iOS on the App Store. We're on Product Hunt again today. Would love if you can participate in the discussion there :)
Palak Zatakia
Cassette looks great. Looks like user interviews won't be a big mess now when you're looking for a specific point from the interview. Beautiful use to of bookmarks and emotions. Eagerly waiting for the invite. :)
Angad Singh
@palakzatakia Thanks Palak! Indeed, when designers record 10 hours of user interviews, it's a waste of their time to have to go back and listen to all 10 hours of it. Moreover, given this intensive amount of work involved, no other team member gets to participate in the user research process since it takes too long. By using bookmarks, transcripts etc, we allow anyone to be able to revisit an interview in no time, bringing non-designers into the user research process.
Mark Brady
Looks Great, excellent use of Watson!
Angad Singh
@slashbrady Thanks so much!
Angad Singh
@slashbrady Thanks for your support. We've just released Cassette for iOS on the App Store. We're on Product Hunt again today. Would love if you can participate in the discussion there :)
Andrea Hill
Wow, this is fantastic, and there's a great team behind it, too! Also would love a way to get fast-tracked through as coming from product hunt.
Jake Doering
@afhill Hey, Andrea. Thank you so much! We are so excited to share this with you. We are keeping track of everyone who found Cassette through Product Hunt ;)