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p/causal
Business planning for modern teams
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Taimur Abdaal
Causal for Startups — Put finance on autopilot
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Causal is the financial planning platform for startups. ⚡️Connect directly to your QB/Xero, HRIS + CRM 📈 See your metrics (Runway, Burn) out-of-the-box 🎯 Customise your model's forecasts + scenarios 🖥️ Share live dashboards w/ your team + investors
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Taimur Abdaal
Maker
📌
Hi folks! I’m one of the founders/CEO of Causal. A bit of context behind the launch: Before the market downturn, it was easy to ignore finance at Seed/Series A — funding rounds were huge, and the next raise was always around the corner. But not anymore — round sizes have come down, and the bar to raise a Series A/B has gone up. Runway matters again. As a result, we've seen a huge uptick in demand and usage from earlier-stage teams over the last few months. So we've been working on a new self-serve product designed specifically for Seed/Series A companies: Causal for Startups. Here's how it works: ⚡️ 1 min: Create an account and connect to your accounting + HR systems (e.g. QuickBooks/Xero + Gusto) 📈 2 mins: See a breakdown of your revenue, expenses, and burn over time, and drill down into the underlying transactions that make up each number 🖥️ 5 mins: Customise key assumptions to see an accurate view of your runway, and share interactive dashboards with your team and investors 🔀 10 mins: Explore multiple scenarios for different hiring and growth plans 📊 30–60 mins: Use our templates to build a detailed financial model for your company, with our best practices to guide you The truth is that you don't need to spend ages on finance at Seed/Series A. The key "jobs to be done" are: 1️⃣ Knowing your runway 2️⃣ Planning your growth realistically(!) 3️⃣ Reporting back to your team + investors We've built Causal for Startups as the quickest way to setup and put these 3 jobs on autopilot, freeing up your time to grow your business and find PMF. We’re 3 years into our journey with 100s of companies of all stages using the platform, so you can rest assured that your Causal setup will scale with you as your business and org grow in maturity from Series A to B, and up to pre-IPO and beyond. Sign up and use our 'model wizard' to get started — would love to hear what you think :) Taimur
Andrian Valeanu
@taimurabdaal Congratulations Taimur and the Causal team on the launch of Causal for Startups! It's great to hear that you've been working on a product specifically designed for Seed/Series A companies.
Taimur Abdaal
Maker
@eileentso Thanks Eileen!
Adam Keesling
@taimurabdaal this is sweet! time to value looks super high
Marianna Kerppola
@taimurabdaal Causal is awesome! Thank you for creating this incredible product that's a game-changer for any founder to model their financials! 🙌
Johan Steneros
This looks promising. Love the simplicity of using templates and just filling in the data.
Henrique Cruz
Congrats Taimur!
Dan Li
Congrats on the launch @taimurabdaal! We love using this tool at Plus - makes models easy to create and easier to share than using Excel or Google Sheets
lukas
@danielxli Thanks, Dan! Are there specific integrations you are looking for?
Taimur Abdaal
Maker
@danielxli Thanks Dan, exciting to collaborate with Causal + Plus :)
Emil Bruckner
Congrats on the launch! Love seeing that you want to make Causal more accessible
lukas
@emilbruckner Thanks, Emil! Are there any integrations you'd like to see?
Emil Bruckner
@lukaskoebis1 In general, have you thought about catering more to the German or other smaller markets?
Salil Sethi
@taimurabdaal - Congrats on the launch. It is good to have a financial planning platform designed specifically for Seed/Series A companies. Quick question for you - How does Causal help startups customize and analyze different hiring and growth scenarios?
Taimur Abdaal
Maker
Hey @salil_sethi, thanks for the note! With Causal, you can create scenarios in real-time (downside, base case and upside +) to have a clear view of your path forward. You can do this in a couple of minutes (check out the explainer video above) If you go through the tutorial at causal.app, there are clear steps to follow! If you have any issues, send us a note in the live chat.
Usama Ejaz
Congrats on the launch of Causal! I'm excited to see how this platform helps startups make smarter financial decisions!
lukas
@usamaejaz Thanks! What do you use for your financial model right now?
Taimur Abdaal
Maker
@usamaejaz Thanks man!
Tem Nugmanov
Genius! I love how this connects to existing data sources to make financial interpretation and scenario planning straightforward for founders. In this uncertain climate/economy, knowing your numbers is more important than ever.
lukas
@temirlan Thanks, Tem! If anyone need a killer Notion setup for their company you should reach out to him :)
Taimur Abdaal
Maker
@temirlan Thanks Tem! Great working with you :)
Andrey Vinitsky
💡 Bright idea
Congrats on launching 👏 Tried it and absolutely love it, a must to have tool for every Seed / Series A startup. What are the next integrations on the roadmap?
lukas
@andreyv We're working on improving our CRM integrations (we released them as a beta last week) and Stripe is coming out soon, too! What integrations are you looking for?
Andrey Vinitsky
@lukaskoebis1 thank you @lukaskoebis1 can't wait to test CRMs and Stripe. Actually, Stripe is the one I'm looking for 😊 Which CRMs will you launch first?
lukas
@andreyv Salesforce, HubSpot, PipeDrive are ready to use. Give it a try :)
Luke Harries
I've been using Casual over the last 2 years for quick financial modelling. Awesome to see you've made it much easier to get started and keep all the data up to sync!
lukas
@luke_harries Glad you like it! Check out the new data wizard :)
Taimur Abdaal
Maker
@luke_harries Thanks Luke!
Max Nachamkin
This tool is seriously awesome. Made runway and cash flow projections within an hour that’d usually take me 4. Love it.
Adam McCann
🔌 Plugged in
Great product, great founders. Causal is incredibly powerful for a number of reasons. We used it to create our financial model in our last funding round: it was super useful to be able to easily toggle our projected growth depending on the amount invested. This simply wasn't possible in Excel.
Taimur Abdaal
Maker
@assembledadam Thanks Adam! Great to have you as a user since the early days :)
Ferruccio Balestreri
Congrats on the launch this is super exciting
lukas
@frcbls Thanks, Ferruccio! And congrats to your launch last week — you killed it!
Hamza Khawaja
Amazing as always @taimurabdaal
Wilhelm Klopp
Great product, which we use for Cashflow forecasting. It’s rare to see products built with so much taste. Congrats on this launch!
Taimur Abdaal
Maker
@wilhelmklopp Thanks Will! Great to have you as a loyal user :)
Charles Kerr
This is so bloody epic, love to see it! ❤️
Efe Kandemir
Congrats on the launch Causal team! Massive fan of the product.
lukas
@efe_kandemir1 Thanks, Efe — really appreciate your support!
Mack Grenfell
Congrats on the launch! 🥳 Huge fan of the product, been using it since the start - always turns planning/forecasting from a painpoint into a joy
Taimur Abdaal
Maker
@mack_grenfell Thanks for the support!
El Duderino
Congrats on the launch, the UI looks really clean and not to overloaded for a finance tool. Will definitely take a deeper look :)
Taimur Abdaal
Maker
One of our priorities, @real_el_duderino was to build a self-serve tool where users could see value quickly. We'd love your feedback to see if we accomplished that!
Alex Oppenheimer
Modeling and forecasting are important than ever, and it is never to early to start. This product is absolutely killer when it comes to creating valuable tools quickly that can scale and stay relevant over time.
lukas
@alexoppenheimer Thanks for your support! If y'all want to see some cool Causal stuff in action, check out https://alexoppenheimer.substack...