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Product Marketing Gallery — Examples of great in-product marketing to improve adoption
A gallery of over 💯 product marketing examples.
➡️ View examples by use case
➡️ Submit your own example
➡️ Watch videos of how to recreate (without code)
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Replies
@hnshah thanks for hunting us Hiten. Appreciate all the support and advice you provide in helping us create better products!
@mulligan thanks brenden. there is a big variation in performance... for example we saw one customer (Voxox) see a massive 50% reduction in churn. Another customer saw double-digit increase in existing users adopting new functionality.
Right now it's hard to provide generic metrics, because the performance is so contingent on design and use case. It's something we'll continue to monitor.
Generally when trying to evaluate performance the key lessons we've seen are:
- Easier to measure this based on specific action (user clicking something) -- Chameleon can measure this without code
- It definitely needs iteration, so the best results achieved by teams that are constantly experimenting -- it should be part of a team's role / responsibility
- Copy and design are extremely important factors that drive performance; most teams underestimate this.
@benjbrandall wrote up some of the different use cases for Product Marketing.. incl.
- User Onboarding
- Feature Announcement
- Feature Gate
- Feature Adoption
- Redesign Announcement
- Upgrades
- Taxonomy explanation
- etc.
See it (and clap it) here: https://blog.prototypr.io/8-prod...
Hi folks, excited to be sharing this with you; we’re so critical as makers that we don’t often feel ready to launch, but I’m truly proud of the work (>100 hours) that’s gone into creating this free resource to help everyone build better in-product marketing.
As we move towards a product-first world, *marketing to users about the product* becomes really key to drive conversion and boost growth.
People get too many emails and CTRs are low. The best time to engage, teach or encourage is when a user is already *inside your product*, whether that be a new sign-up or long-term fan.
This gallery showcases examples from Asana, Dropbox, Slack and other great products that are already leveraging their in-product UX to deliver marketing and education to their users.
Some things you can do in this gallery:
➡️ See examples by type (e.g. tooltips vs. modals)
➡️ Leave comments on each entry (what you like / dislike)
➡️ Watch videos of how to build these without code
➡️ Submit an example (from your product or a favorite you want to showcase)
We’ll continue to add content and functionality to this, so would love to know if you’d use it, and suggest what else you’d like to see!
Cheers,
Pulkit (Co-founder & CEO of Chameleon)
@auren thank you Auren. Considering we live in this day and night, we have lots to share around best practices for in-product marketing. More to come :-D
Thrilled to see this on PH today -- thanks for hunting it, @hnshah 😻
It's been a blast working alongside @_pulkitagrawal, @mikemartin604 and @nort on this tool. I hope you all get a lot of inspiration from it when building your next onboarding flow or feature launch!
@talwarutkarsh thanks! HT to @benjbrandall for that idea
In fact, if you sign-up, not only do we email 6 great examples, but we tear them down to explain what we like about them (and what they can do better)
We're working on our new user onboarding and product tour, so seeing a bunch of examples in one place (without having to sign up for 50 different tools and remember to screenshot onboarding) is invaluable. Thanks for putting this together!
@graham_collins ha, yeah, that's exactly our job :-)
Three key tips as you're working on it:
- Focus on action (getting users to do stuff, rather than just see stuff)
- Keep it short (almost so short it's painful)... break it up into many flows
- Treat it like marketing (rather than training)
@roo_mee I'm glad! We did a bunch of work to make it work seamlessly, for example, allowing navigation across any of the use case categories
@vibhormadan yes; we're hoping it can help inspire everyone to build more beautiful in-product marketing! Please submit an example if you come across something worth sharing.
What great work pulling this resource together in one place. Well done @_pulkitagrawal
This is super useful for people needing to level up their product and get better adoption. It's so useful to see how other companies are solving the challenges that you are facing. Thanks @_pulkitagrawal
@matt_mims thank you; we know there is a big discrepancy between the quality of in-product marketing and guidance between the best and the average, so hopefully this will help up everyone's game... and create happier users all around!
This gallery is great to spark new ideas for product use. Collaboration and sharing of ideas is an excellent way to obtain great results. Nice work!
@elainecheek thanks Elaine! That's why we built this -- to help everyone get better :)
CryptoPoops