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Clara — Glassdoor for creators
Clara is bringing transparency to the creator economy. A community-driven platform helping creators know their worth through accessibility to thousands of brand reviews and pricing insights.
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Replies
Will Lawrence
Awesome! So excited to see more creators get access to this level of transparency.
Share
this service is a fantastic idea, and I hope it blows up soon! Giving more transparency to creators about pay rates, etc is super helpful.
This is so cool! So excited to see something that will close the pay disparity (while also, I hope, keeping rates in a range where small businesses can engage with creators🤞)
Great idea! Having worked on both the creator side and now on the company side looking to hire micro-influencers, this is highly needed.
Eventually, you can be a go-to platform for brands to find creators, as companies start to look for people with smaller audiences that can grow with the brand it would be amazing to have an easier way to find these people. Plus with pay transparency, can make it way easier to budget for campaigns instead of having to have long back-and-forth negotiations, and instead establish a fair price from the start.
Neat idea, and tagline @christenndg congrats on the launch and the good work you're doing in the creator space! I'll be following for sure.
Hi Product Hunt family!!!
My name is Christen and I’m the founder of Clara For Creators. I’ve spent my entire career working with creators at some of the largest tech companies, including Instagram, TikTok and Pinterest. In 2020, I also became a creator myself.
Even though I was working with some of the world's most well known creators, every single day I would see major pay disparities with one creator getting paid 10x what another similar creator would get paid per video.
Over the course of my career, one of the most consistent questions I would get from creators was “how much should I charge brands?” I knew creators needed a resource so I launched Clara to help creators access the information they needed to negotiate their next brand deal with confidence.
Clara helps ensure creators can get paid fairly and in a way that is consistent with market norms! Since our launch in January we have welcomed tens of thousands of creators to our platform and we’re only just getting started!
As a creator, you can sign-up on Clara to search and share pay experiences, browse brand reviews and build a profile.
@christenndg - started using the product and really liking what i'm seeing. Congratulations on the launch!
