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CleverTap Emotion Editor — Write impactful marketing copy with the optimal emotion mix
The CleverTap Emotion Editor uses AI to understand which emotions are present in marketing copy. Check out this free tool and get a free custom report that shows how emotions are impacting CTRs in your marketing campaigns.
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This is pretty cool. Copy is one of the most important lever that impacts open rates, notification / ad clicks, traffic conversions on the site. And getting the emotion right in your copy is pretty vital. Also looks pretty nifty for all your outreach efforts too.
Thank you @kevin for the hunt 🙏
Hello Product Hunters, Anand here. Really excited to share our new AI tool, the CleverTap Emotion Editor. 🚀
This is available for free, so do try it out. https://emotions.clevertap.com/
We all make decisions based on emotions 😁🥳🤩😱 😔🤗
This tool helps marketers scientifically analyze the emotions in marketing copy. This means you can instantly analyze which emotions are showing up in your marketing copy and adjust the words to change the emotion mix.
For example, if you are looking to try out a tagline for a new product launch to build excitement in advance 🤩, type the copy into the emotion editor to see the emotion mix. Then, edit the copy to see which phrases add more anticipation.
You can also get a PDF report if you want to analyze multiple messages in one go. This report is free and provides detailed insights, including: the impact of emotions on CTR (click-through rate), the best performing phrases by CTR, and which emotions drive the highest CTR for your customers.
Let us know what you think! The CleverTap Emotion Editor and the custom report are available for free at: https://emotions.clevertap.com/.
Those who are interested in learning about the science about how the emotions editor actually analyzes messages can read more about it here - https://clevertap.com/blog/how-e...
Testing all my subject lines right away! This is a great tool to understand which emotions trigger more opens on email and we can actually test what tonality and emotions brands are going after during COVID 19. The possibilities look endless!
?makers Do you'll intend to provide an api for this or make chrome extension on top. Would make it easy to analyse content on the go
@sequeiradenzil Oh absolutely Denzil. Both api and chrome extension are in the roadmap.
Awesome tool for analysing social media post before finally posting. Reports helped a lot in analysing the tone of most of the messages and I used it to improve.
This looks good @helloanand and team Clevertap. Shared with the team at Springworks. Will try it out with marketing copy for Trivia for Slack right away.
Does this work only for short messages such as email title? Can I do this for the entire email and for paragraphs?
@sadslasania This works on any marketing material that has text. It can work on short form or long form text. You can use it for email body, some long form linkedin post, etc
This is really cool. It will be really exciting to play around with this and learn what works best for PR pitches!
@christina_sikand You should surely give this a try Christina! See what kind of emotions works best for your audience with our customized report.
This is cool. I think I'm going to find myself using this tool not just for marketing copy, but even for important emails and regular blogs posts.
So good to know that this comment generates the emotion of Trust and Joy. Love this! Must try. It's free and fun.
A nifty trick to get the maximum out of copy. This is what marketer needs to get going with campaigns
Looks interesting. Curious to know how it picks the criteria to evaluate the content? For example, the content sentiment is different if I am writing copy for a luxury brand when compared to how I would write for a bank.
@vingar It purely looks at the text content and sees how it relates to the 5 basic emotions of human beings. In order to know what type of emotions work best with your audience, just upload your past data and generate a custom report.
We have observed that emotions that work best for an app will be different for another app. The emotions that work best with a banking audience may be different than a luxury brand.
Check out this webinar where we deep dive into the tool
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