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Talk To Your Fucking Customers! (If You Want To Build A Better B2B Startup) — Actionable advice for B2B Startups by Steli from Close.io
Whoever understands the customer best wins in the marketplace. This book will teach you how to tap into the power of Customer Intimacy and build a better business.
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Thiago de Carvalho
The title might draw attention to the book, but I'll pass. I wouldn't call my customers 'f*cking'. Perhaps a better title could be "F*cking talk to your customers", to emphasise the action, not the subject.
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@thiagoafram Yeah I get where you're coming from Thiago :) I went back and forth about this but decided to just go for it even if it rubs people the wrong way. I like your variation of the title a lot though :) Next time!
@steli I appreciate your reply. I'm going through a moment where I'm all about the message, that's why I gave my feedback. Good luck!
Totally agree with the other comments re the profanity towards a customer. The profanity should be towards a verb, not the noun 🙃
Shouldn't it be "Fucking talk to your customers"? But yeah, 100% on board with the sentiment.
You guys are all waaaaaaay too sensitive. You're looking at the words rather then the intent.
Using swear words to attract buyer attention just doesn't work in the same way it used to. I just feel like I'm being yelled at to learn/do a thing and I'd rather not. This is why we desperately need more communications people in SaaS/tech/B2B
@zorzini I don't think i'd describe it as hateful, it's abrasive, but not hateful.
Maybe you should talk more to your damn customers and stop being so freaking sensitive.
I wonder if the author can actually go out on a B2B pitch and say this out loud.
