100% get the first thought you might have is how is this different to the likes of about.me? The focus of deets is to make creation simple. From the moment you visit our homepage to once you're editing your Deets profile is literal seconds. We've built the site around the concept of flow - there isn't lots of 'block' types you can use but rather an elegant editor that allows you to add multimedia and format the content how best suits you. We're also offering a full API to access the information you decide to share. We also think that a Deets page should be dedicated to what it's about so we've minimised any framing or 'deet' navigation on the deet pages themselves so it becomes less your profile in our site and more your profile hosted by us. You can also create multiple Deet pages (for example one for yourself and maybe one for your company... or your dog.) The pricing model is also designed to be less restrictive with the concept being to build up a solid product before introducing premium features. Any questions I'm here. :D