Design & invest in your personalized stock index, advised & tax-optimized by Double. No AUM fees, just world-class portfolio tools for everyday investors.
Hey hunters! JJ here 👋 and I’m very excited to introduce Double today!
Double let’s anyone design and invest in their own Stock Index.
🛠️ How Double Works
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- 🧠 Choose Your Strategies: Start by selecting one or more of our 20+ pre-built direct indexed strategies, focusing on broad markets like the S&P 500, specific sectors, industries, themes, or even custom groupings (think: all publicly traded YC companies)
- ⚙️ Customize, Combine and Make Your Own: We let you easily deeply customize your strategies, tilting towards or against your hunches on a stock or sector level. You can also create your own baskets using our stock and ETF screener.
- 🤖 Tax-Optimized Automation: Sit back as Double handles the complexities of trading, employing tax-aware rebalancing and tax-loss harvesting (if eligible) with the aim of maximizing your after-tax returns. We continuously monitor your portfolio, considering factors like market drift, tax implications, and transaction costs before making any trades.
- 🔀 Flexible Portfolio Adjustments: Easily modify your investments all at once or gradually over time. Dollar-cost averaging is built in, allowing you to invest consistently regardless of market conditions and reduce timing risks.
💡 Common Use Cases
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- 💼 Big Tech Employee Seeking Diversification: If you work at a major tech company, use direct indexing to remove your employer's stock from your portfolio and even reduce the overall weighting of the tech sector.
- ⏸️ Temporary Risk Reduction: Easily schedule recurring portfolio changes to shift your investments into a less volatile strategy for a specific period, like the next six months.
- 🎯 Individual Stock Picks: Believe in the continued success of ZYN or have a basket of favorite fast-casual restaurants? Allocate a portion of your portfolio to a custom basket of stocks. Our built-in backtesting within the stock screener even lets you see how your basket would have performed historically.
💰 Cost-Effective Investing
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- 💵 Worried about high fees? We charge a nominal $1 per month, and your first six months on the platform are completely free!
🚀 Our Motivation
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- 🏦 Traditionally, sophisticated financial tools like direct indexing and tax-loss harvesting were only accessible through high-priced financial advisors. While DIY options existed, they often involved tedious spreadsheets and manual trade execution.
Double was created to democratize access to advanced portfolio optimization tools, making investing both powerful and user-friendly.
💬 We're excited to hear your thoughts and welcome any questions you may have!
This is a pretty cool tool for those who know what they are doing, but also for the average joe who wants to customize. I think the big use case is if I can replicate an ETF and get it to auto balance, then I can save on the fees. Even 0.09% adds up for SPY. This is pretty cool tool!
I love how you are honest with your business model - you want to make money like RobinHood and those with 0% commission fees. It's important for people to know.
Congrats on the launch @jj_maxwell and team! Please let us know when you are in Canada here :)
Never invested in stocks/indexes before, but just being able to play within your interface and see potential backtested annual returns makes it a ton of fun. Amazing product!
@bryan_onel Thanks Bryan - would love for you to check it out.
Oneleet is on my list of "things we need to explore". I've only heard great things so congrats on the success so far
this is the investment app i've always dreamed about!
One question though - for people who work in industries where they have to report individual stock trades but not ETF trades (for regulatory reasons), is it still possible to use Double?
@nsbradford So our account is treated as discretionary, meaning we have the discretion to make trades on your behalf. I believe this is usually the distinction that firms relay on for whether things need to be cleared before trading or not. Wealthfront for example, despite holding individual stocks in their direct index portfolio, in my experience has usually been allowed by companies without the need to report every trade. But anyone in this scenario should check with their compliance team.
It seems I wasn't able to access the Double 7 page. You can try visiting the page directly on Product Hunt for more details. If you give me a brief description of the product, I can still help craft a comment for you!
Double sounds like a game changer for personalized investing. One suggestion would be to add some kind of educational feature or financial literacy tools to help newer investors make more informed decisions while building their custom stock index.
Double has great potential but I feel like the customization options could go deeper. It’d be helpful to see more advanced features for seasoned investors perhaps more granular control over sector exposure or asset types to better tailor portfolios.
It looks great. Many people want to use AI for automated trading. I am curious, what algorithms or mechanisms do you use to ensure the highest possible profit rate?
Excellent work, Double! The ability to design and invest in a personalized stock index is a fantastic innovation for everyday investors. By offering tax optimization and expert advice without AUM fees, you’re making sophisticated portfolio management accessible to everyone.
To further enhance the platform, consider incorporating educational resources or personalized investment strategies based on user preferences and risk tolerance. Keep empowering investors to take control of their financial futures!
Congrats on launching Double! 🚀 The ability to design and invest in personalized stock indexes with tax optimization and no AUM fees is a great step towards empowering everyday investors!
Congrats, @jj_maxwell ! Double sounds like a fantastic way to empower investors with customizable portfolios and tax optimization. The flexibility to create your own strategies is a great touch. Excited to see how it helps people invest smarter!
Hey JJ,
I'm interested in how you handle risk management for users who might create overly concentrated portfolios.
Do you have any plans to incorporate ESG (Environmental, Social, Governance) factors into your strategy options?
Congrats on the launch!
Hey JJ! 👋 I’m really excited about what Double brings to the table! The ability to customize and combine different investing strategies is such a game-changer—especially with the 20+ pre-built strategies available. I love the idea of being able to create my own stock baskets, like focusing on my favorite fast-casual restaurants! 🍔
The tax-optimized automation sounds super handy too. It’s great to see that the complexities of trading can be managed without the usual high fees associated with these tools. I’m curious—how does Double handle the process of selecting which stocks to include in the tax-loss harvesting? Do users have any input, or is it all automated? Looking forward to hearing more about it! 🚀
What an exciting concept, JJ! The ability to design a personalized stock index is truly a game-changer for investors, both experienced and newcomers alike. Your focus on tax optimization and ease of customization significantly lowers the barrier for entry into sophisticated investing strategies, which I really appreciate. The flexibility for adjustments based on market conditions is impressive. I can see this becoming a go-to platform for many. Congrats to you and the whole team on this innovative launch! Looking forward to seeing how it evolves in the future.
Double (YC W24)