Subscribe
Sign in
Drift Conversational Landing Pages — The easiest way to connect with your ideal customers NOW.
What’s one thing all marketers can’t live without? Landing Pages. But the issue is they take a ton of time to build, difficult to personalize, and still rely on forms to capture the information you need.
That’s why we built Conversational Landing Pages. Skip the form. Skip the funnel. Go straight to the conversation. Zero code required.
82
Replies
Cool! This is really well done. 👌🏼
While conversational landing pages probably shouldn’t replace everything you’re doing on your website (if only because of the SEO impact), I can see how this type of conversational interface would increase engagement when used as the destination for paid advertising campaigns or lead forms.
Great work, Drift team!
Here’s a tip to other makers: if you’re looking to add something like this to your site without the overhead or cost of a complete tool like Drift, have a look at the Seedbelt HTML framework that @stsilent launched on here a year ago (https://www.producthunt.com/post...) that does almost exactly this without the vendor lock-in. Yes, Drift is excellent but sometimes you need something lighter. 🙂
I think this is going to be awesome to test against Ad > Sign-up campaigns where you can be clear about the deliverable/value in the Ad itself. Webinars, books, whitepapers, pdfs, quick event registration etc.
It's a cool pattern interrupt too. I'd expect conversion to be hot whilst it's new!
@maggiecrowley nailed it with this release.. Marketers can: get up and running with Drift without any code, engage with high intent prospects in real-time while driving these Qualified Leads directly to your Sales organization which will ultimately cut down the sales cycle
Really excited about this one! We made conversational landing pages because we wanted to make it easier to start having conversations with customers, no code required.
@maggiecrowley @craigdaniel Do you have any data points you can share from other companies A/B testing this vs. traditional landing pages?
@mike_seekwell we had one person get about 18% completion rate on the landing page conversation, and another anecdotal example of a customer spending 5 minutes building a landing page and filling a webinar in about 4 hours. Hoping to see more examples now that we've launched!
@maggiecrowley @craigdaniel @mike_seekwell Hey Mike! Sara here from the Drift team 👋I build + run the bots on our site! From our own campaigns, our Conversational Landing Pages are the fastest converting and best performing bots/landing pages in my 1.5 years at Drift. We just beat out the previous best performing Marketable Moment in terms of meetings booked before 10am, with 31% of the people who interacted with our Conversational Landing Page hitting a Conversation Qualified Lead (CQL) goal. Hope that helps!
28 %
66 %
64 %
65 %
71 %
78 %
74%
👀Those are the conversion rates of the 7 Conversational Landing Pages we launched at Drift today. It’s not even 11am yet in Boston. Let’s go!
Today, you can customize a Drift subdomain. Soon, we’ll have the ability to have these on your subdomain. Real soon. And that will be awesome. I’m already thinking about making a HandyBot page that can answer questions about my favorite Saved By the Bell Episodes.
@nicetr Landbot looks cool. I’m sure it’s great. Not having used that before, the difference seems to be that our Landing Pages come with Drift and all that Drift brings with it. Folks can claim a white paper, register for an event, or talk with their account manager from these just like they can do on the website pages we’ve served previously. Now. It’s just a more focused experience for campaigns that can adapt on the fly, or always turn into a live conversation.
Glad to see Drift take a fresh look at landing pages. Collectively B2B marketers have exhaustively tested every meaningful element of a landing page, and we're often happy when an A|B test delivers just single digit improvements.
I was lucky enough to have early access to Drift conversational landing pages and I tried it for the promotion of an analyst report to a email list of about ~150,000 people https://rapidminer.drift.click/t....
It outperformed our traditional forms-based landing page as measured by metrics like completion rates. That's great, but the real win was that we were able to have meaningful real-time conversations with our customers and prospects by engaging them and answering questions while they were reading the report. Can't do that with a static landing page.
This is really interesting, and if it was more accessible (not in the pro plan) it would help a lot of would-be makers understand the product they are trying to build better.
@tabansi
Our free and standard plans do still pack a lot of value for people who want to connect now with the people who are ready to buy now. Rather than hiring someone to be an assistant, some folks want to automate their qualification and lead capture. Lots of people have decided to hire Drift to "clone themselves 1000 times over" (and they do that with the pro plan).
@rodolfo_ramz Not sure about that, but Drift is not just a landing page with a bot on it. It's a landing page with all the power of Drift on it so you can connect now with the people who are interested now.
@pavlo_pedenko Thank you Pavlo. You are pretty cool yourself! I just downloaded SetApp the other day actually.
This is both a feature release and a lesson in marketing. Crazy good job by all. 🙏🙌💰
When are you going to ship the books from this launch 4 months ago? https://www.producthunt.com/post...
@daviswbaer Hey Davis. I sincerely apologize for the delay and not communicating the delay to you earlier. We hit some setbacks in manufacturing and getting the book ready to ship. The good news is we just order what will hopefully be the last proof, which will arrive this Friday, and then we can ship the rest of the books including yours. We believe they will be in the mail this month. I am sending an email this week with an update and more details. Again, I'm sorry, I screwed up and I hope we can make this up to you by delivering a great book. Please feel free to email me: dan@drift.com if you have any further questions or want to discuss further.
Great addition to already cool live chat solution! Can I link the conversational landing page to my own domain?
CryptoPoops