although the experience is primarily targeted towards women; I have found the product to be useful as a male shopper. It allows you to shop/like items across a variety of stores and brands. It then curates suggestions of stuff you might like into feeds. So it’s kind of a mix between pinterest/svpply in that respect. How it just proved my main use to me: I had “followed” a product on it that I liked, but was quite expensive. I just got an email that the product I was following just went on sale at macys.com for 80% off. Sweet! like camelcamelcamel in that respect. It can also track when out of stock items come back into stock.