@jabeuy Thanks for the comment! We really think that the mechanics of ordering a pizza is one of those things that should be delegated to the layer of computation that surrounds us these days. That is why we are excited about things like the iWatch. You could just speak your order to the watch which converts to text - we handle the rest!

@kouriskalligas @gregoleksiak Thanks for the question! Expansion is our #1 priority right now so stay tuned... At the beginning, we were worried about what customers would type into the service. Would the restaurant be able to fulfill the orders without reaching back out to the customers? Turns out, when people are ordering food for themselves, they are very careful what they type. Only 4% of our orders require intervention. Our take is that all of the strictness and formality of web/app ordering isn't worth it when you just want to order a pizza. My favorite stat is: In 2013, $7billion was spent on pickup & delivery at independent restaurants in the US... only 3% of those orders were electronic. Why? ...because it's still easier to call it in than filling out forms for your food!