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Echo Look — Amazon's Alexa now has a camera
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@syswarren This. Pains me a bit to see so many male detractors speaking on behalf of a demographic they aren't a part of.
Personally, I think this has a lot of potential & is a great first use case.
@ghobs91 I would put a lot on that bet... this is just their first iteration... im sure 3D scanning / augmented clothing over the app will be coming soon
Strange that Amazon went all in on the "check out my fashion selfie" concept instead of the other 100+ opportunities a camera can afford.
@thejfkshow A camera and a small built in projector to display on the wall and hand gestures to navigate. Would have been really innovative.
@thejfkshow Not that strange if you're approaching what to solve starting with the question "wtf do we sell a crap ton of, that is hard as nuts to sell without having more context other than just voice/sound?" (answer: clothes) follow up question : "okay, what do we need to get people to buy more of that stuff using Alexa?". (answer: camera).
My guess is they'll integrate their firefly tech (image recognition) so you can start holding objects up to the camera, and alexa will immediately identify and of course, offer the opportunity to order.
@thejfkshow Agreed: https://twitter.com/lukew/status...
At least they're trying to solve a real problem (easily buying good fitting clothes online) — I still go to bricks and mortar.
@thejfkshow Exactly. This is being super niche. But then, this also provide a test bed for their future camera products I guess.
@thejfkshow What kind of opportunities with mass market appeal were you thinking of?
What's next - Neuralink integrated into Amazon Echo so it can read my mind as well? :p
This is great for pushing Amazon's agenda of owning the apparel space and taking down traditional department stores like Macy's. By 2021, Amazon is expected to be #1 in apparel sales at 62 Billion annually. They have solidified their commitment to this by creating their own labels of quality and affordable pieces in addition to creating partnerships with designers like Zac Posen and Stuart Weitzman. Last year they started StyleCode, a QVC-esque web show that focuses on apparel and lifestyle demos. With fashion being a top priority in their 5-year plan, they are well on the way to hitting their projections. They needed to introduce this product with a use case that was approachable and not fear-inducing. I am interested to see what the responses from more women are. Most of the women I have spoken to about this introduction find the execution of the video patronizing.
"Alexa, who is the fairest of them all?"
"Alexa, do I have something in my teeth?"
"Alexa, does my bum look big in this?"
I'll use this.
Machine learning at it's finest...but let me take a selfie first! I think guys would use this too. 😂
And with Look's patented white-lie technology, that one college tee with a beer stain that kind of looks like Abraham Lincoln will always be in style.
This is indeed scary. They hear us and now they have ability to see us and recommend clothes based on what we wear on a day-to-day basis.
I was speaking with someone about Amazon's next evolution of Echo and how camera/visuals are inevitable. It's interesting to see them focus so much on the fashion use case (watch the video), turning it into essentially a "smart" mirror.
Next up: a screen so Amazon can create cool experiences like this one. 🤔
@rrhoover Smart move by Amazon. 1. Targeting non-consumption in a unique way (Fashion). 2. Targeting women. 3. Generating a dataset for training their ML models.. for free... and eventually selling more outfits. Very smart. 👌 I'm StitchFix is envious of this.
@rrhoover That was the missing gap to me as well... but I'm guessing they will initially be using the mobile app for that... I wonder how long it will be before its suggesting clothes to buy based on what photos you've taken.
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