Helps you adopt a proven framework to iteratively build a market-fit product. Plan and execute your work using the best practices followed by successful startups. Validate the critical assumptions and reduce avoidable risks of losing money, time and effort.
EdisonPlan is significantly based on the Disciplined Entrepreneurship framework created by Bill Aulet of Martin Trust Center for MIT Entrepreneurship.
@jmacias Update: We were earlier priced at $270 monthly for all the 20 tools. Due to strong feedback for affordable and flexible pricing plan we removed the existing plans. You can expect drop in prices in the revised plans.
@aravindamodaran It's awesome when you have a community of people to give you feedback but even more so when you actually listen and change. Well done!
@ploink Justin, we were earlier priced at $270 monthly for all the 20 tools. Due to strong feedback for affordable and flexible pricing plan we removed the existing plans. You can expect drop in prices in the revised plans. Thanks a lot for the feedback.
@nicolasegosum There is 30 days free access along with the sign up. We were earlier priced at $270 monthly for all the 20 tools. Due to strong feedback for affordable and flexible pricing plan we removed the existing plans. You can expect drop in prices in the revised plans. Thanks a lot for the feedback.
@aravindamodaran That's why PH is so cool. You get to adjust your offering based on your target audience's feedback! Well done for reacting quickly.
Question about privacy and confidentiality. Where do you store the data that we input about our startup? Do you use it in any way or share it with a third party?
@krmneimneh We store the data on AWS cloud. We do not use your data other than for product related metrics measurement. We do not share data with third party.
This is a wonderful tool. I signed up immediately. It make segregating, planning and executing tasks super simple with the clean UI. Great work, guys :)
I really dig this. And the price point is a good one - there are a ton of free tools out there, so it forces new product designers to really ask themselves if they're ready to commit to this or not.
@krmneimneh Karim, you were instrumental for us to understand the market conditions and revise the plan accordingly.. we are happy to hear that our users love the revised plan... thanks again...
Awesome tools! The 30-day trial is much appreciated but only delays the inevitable high cost. Why charge us for each tool per day? Your pricing is too painful for a startup.
@krmneimneh Thank you Karim.
The chances of success will greatly improve when a founder regularly uses the DE framework through our app. In an app like ours, the value gained from using can only be understood in retrospect when one is not using it.
We are actively listening to customer feedback to determine if we need provide more flexible plans for certain groups of customers who may find our current pricing plans unsuited.
Thanks again.
@krmneimneh I have to agree. It feels like there didn't use their own pricing tools to price this. SaaS has to demonstrate a ton of value for a newcomer to be charging $270/month. Startups are already loaded with SaaS monthly charges, and this is effectively doubling that.
@aravindamodaran@krmneimneh maybe a pricing model based on the startup success story? Also, I found a description of the framework missing - I would want to know more before I register. I never heard of the MIT Edison framework...
Thank you Kevin for hunting us. We are grateful for your support.
Hello Hunters,
Thanks for your time and enthusiasm.
We built EdisonPlan significantly based on the book “Disciplined Entrepreneurship” authored by Bill Aulet. Despite reading so many popular books on entrepreneurship, I ended up making products that could never attract a single paying customer. That's when my team came across “Disciplined Entrepreneurship" (DE) and recommended it strongly.
Every page of this book made me realize the mistakes I made with my previous products. The book is a 24-step framework that helps you figure out what to do and what not to do. We used this framework and built a product that solves our customers’ problem and keeps them happy.
When it comes to the business of making Mobile Apps, Gadgets, Electronic Products, Web Applications, Cleantech Products, Medical Devices, and Industrial Equipments, the DE framework will greatly increase your chances of success.
EdisonPlan helps startup founders to plan their business with clarity. The founder will be able to choose the right beachhead, practice a validation-driven decision making and build a product that gets them real paying customers.
@aravindamodaran Hi Aravin! This looks like a helpful tool. I signed up for the trial to page through the methodology as DE is new to me. Are the components intended to completed in numerical order? Coming from more of a lean background, I would traditionally advise clients to use a minimal MVP much earlier in the process.
@kkdub Kelly warm welcome to DE.
The components are in numerical order. The product stage before MVP is called the beachhead product.
This product is mostly in a mock-up or basic utility product. It is created based on the purchasing/user priorities of the persona. It is then iterated with at least 10 potential customers before heavily investing on product development.
At end of this stage there is a huge clarity on:
1. what is the product's use case,
2. what are the primary features to be developed,
3. what is the value proposition offered (quantified in $ terms)
4. Who are the people in the Decision Making Unit,
5. How does the product stand against competing products (especially status quo customers),
6. What is the venture's core - "that one thing that will stand the competition wave."
Doing this process bring out the greatest benefits in terms of time and money saved. We used the saved time for higher quality engineering and contacting prospects.
Current version of EdisonPlan is one week old MVP and a 120 day old beachhead product (including market segmentation activity, which took nearly 1/4 of the time) .
We already are serving customers within this one week. ProductHunt was useful for us to validate the market price quickly and effectively, which again is part of DE method validating the market conditions.
Thanks for the interest in DE.
I love it. It would be great if you can add in a random draw for bootstrapped startups to get a freebie pass ( kind of like a hunt to do stuff for you to win - makes it fun, suspenseful + cool ).
Written by someone that had to sell everything except for his PC to help get his team into a startup accelerator.
This is awesome but the price point seems to come from left field. I could see if you guys had tons of traction and there was a huge demand for the product but the prices are just not inviting. Overall, I love the concept and idea.
@aravindamodaran This tool looks fantastic. But I have to agree on price point - we have almost 50,000 subscribers in MailChimp (the highest tier you can pay for - afaik) and even that doesn't cost us as much. That's the most expensive thing we pay for monthly. Then there's our Verizon bill, which is also lower. It would be really hard to justify this cost.
Looking forward to where this tool goes!
@alexobenauer Alexander, you were one of the key people who was instrumental for us to understand the market conditions and revise the plan accordingly.. we are happy to hear that our users love the revised plan... loved your way of reasoning the need for a plan revision... thanks a lot...
@zedsq Zaigham, thanks a lot for the appreciation. DE framework (on which EdisonPlan is built) helped us to transform to be people and market receptive.
On to price: Yes. All Inclusive for $24/mo (always) . Also, 30 days of free access from sign up. Delighted to know you love the revised plan. Thanks a lot...
Honestly, at first I was excited about this tool. Then when I signed up, I was overwhelmed because there is just so much. Then after clicking around a bit, I started to see just how helpful and robust it is. Could use some directions after the user signs up, but overall, feels like a great way to map out your thoughts. Excited to give it a try.
@jabrueckner Delighted to know you are thrilled about EP... Thanks a lot Joshua.. We are actively listening to customer feedbacks on tool on-boarding and improve your experience even better .. As for now you can use "Insights" feature to get a quick feel of how to go about each tool... Thanks again...
Mysuper.fan