Subscribe
Sign in
BackView by Elasticode — Re-engage app users right before they leave
24
Replies
that s very smart but it s not really "before they even leave" no? they have to have left to show this? Apple would do a great favor to the world if they could add to their SDK a way to prompt users as they close the app they are using
@ourielohayon Thanks Ouriel. Many users swipe through the app switcher to close the apps that are still running in the background. Right as they are about to do that, we offer a way to send them an engaging message.
@nogahsenecky i am not sure many users are swiping to close. but probably swiping to switch. it s an original way to remind you of an app you did not finish using. but still it you have to have "left" the app to see that? maybe on android there is a way to prompt such a message as you leave an app
@ourielohayon I see your point. Hopefully this will grab users' attention either way :)
The first thing that caught my eye when I originally found out about BackView is "why hasn't someone thought of that before?" Based in Tel Aviv, Elasticode has brought retargeting to Apple devices by leveraging a slice of screen real estate everyone else has ignored. The team at Elasticode were kind enough to give me the exclusive on reporting the launch of this product at VentureBeat, where you can find out more details (http://bit.ly/225VUp7).
@yonidariel Thanks, Yoni, for the kind words and the reminders :) Work in progress, we promise!
Looks awesome and can do magics to the engagement level of users . Will def' give it a try
@arielassaraf Thanks, Ariel. Glad you liked it and would love to hear from you once you've given it a try.
Smart app, will try it on mine :) Are you going to support Android too? (is it relevant to Android anyway?). Good luck
@atlantis76 Thanks, Assaf. That's a great question. For our mobile studio in general, Android is next on the list. We will see if there's a way to translate this idea to other platforms as well.
From a designer/coder/business owner standpoint, I find this possibly useful and intriguing. From a UX standpoint, this is horrific, and is tantamount to UI hijacking. As a user, if I were evaluating an app, and I got a text let's say, and had to switch over to answer it, and this happened, it would be "dump it!" This trend of "user re-engagement" is effectively bringing back the modal javascript alerts from the 90''s ("wait don't go... you are the one millionth visitor, and as such you win a free iPAD"). Yes they tend to be less advertisement, and more enticement, but as a user, this would and has turned me off from using perfectly good services.
@kclewis0614 Hi Jacrys, thanks for taking the time to share your thoughts. Let me just clarify that the idea is not to send a notification/pop-up to users as they are about to answer a call or leave the app. It is to turn the app switcher screen from just a random app screen to an engaging message, so that users who flip through the different app screens will be convinced to come back. Hope that's clear now :)
@nogahsenecky I will confess I haven't used an iOS device since like iOS 4 or 5 (and even then for like 15 minutes), so my knowledge of UI/UX on those devices is dated to say the least. That being said, is this within the app itself, or as a user is switching external? and if external, is it obscuring the app switcher, or using un/under-utilized real-estate to display a message? I apologise if this seems trite, but I think my confusion may stem from a lack of knowledge of the flow. I use my app switcher to flip back and forth between apps constantly on my Android, and an obscuring display would be disruptive to say the least. I am not trying to be negative , but I have dealt with exit pop-ups on the browser and have very negative experiences, and could see it as a source of abandonment, and might increase bouncing instead of decreaing it.
@kclewis0614 That's totally understandable. The idea is not to obscure (in fact, some apps may choose to use this feature to protect user's personal info from being exposed in the background). It is to remind users what they were doing in the app as they left and bring them back. The templates we offer are informative and put an emphasis on providing value to users.
@nogahsenecky Thank you for the clarification on intent. I appreciate you taking the time to eplain your approach.
Image Blur