I've been using this product for just about a year to keep track of biz ideas. I love the structure & prompts. It is very simple to get the bones of an idea written down in enough detail that you can remember the "spark" when you come back to it months later. To me that is the real value here.

I liked this app a lot, and so did many other people judging by the anger on the App Store reviews. I used it to jot down many of the precious ideas I had from time to time (yes, many when emerging from shower). But now all of those ideas are gone. I've written the founder, but since the app hasn't been updated since Aug 2015, I'm not sure if I can get a copy. It seems there was a some early traction and retention, I wonder what went wrong? I'm guessing the market for this app is not as big as I thought and therefore the user acquisition cost was far too high compared to the intended revenue streams?