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Emails That Win (book) — How to write crisp, compelling emails that win you clients
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A book written by @letsworkshop
It looks very interesting. Robert has an extensive knowledge about this topic.
This is a book I wrote over the course of the past year. I started Workshop, a service that helps freelancers find work. A lot of members made a lot of money but there was also another group who made nothing.
I found out it was because of the emails they were sending, not their level of freelance work. So I started working with everyone individually and extracted the lessons from those sessions into this book.
@letsworkshop congrats on the launch Rob! can you give us a teaser -- what are some of the highest impact tips revealed in the book?
@eriktorenberg Sure! I'd say avoiding the biggest mistakes is huge.
-- Deliver value as quickly as possible, don't worry that you're giving away the farm for free
-- Don't send a super long email, 70-100 words is fine for a cold email
-- Focus on the sender not yourself, replace all the sentences that start with "I" with "you"
-- Make it really easy to reply, a client should just have to say "sounds good"
@letsworkshop Thanks man! I'll buy it! Your blog and general advice has been really helpful in the past year.
If someone knows anything about writing good emails that win clients, @letsworkshop is the one!
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