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p/embedsocial
User-generated content platform.
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Nikola Bojkov
Shoppable widget — Sell more with user-generated content.
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Up to 10% more conversions by embedding a shoppable widget into your customers' shopping experiences.
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Nikola Bojkov
Maker
Hey everyone! I'm Nikola, founder of EmbedSocial. We're excited to launch our Shoppable Widget 🛍️ today – a tool that lets you showcase authentic customer content from Instagram or Google on your website, while making it shoppable. We've always believed in helping brands connect with their audiences through genuine, shoppable content. With over 300,000 websites already using our widgets, we wanted to make this even more accessible. Shoppable Widget reimagines how you can use social proof to drive sales. Here's why we think brands and agencies working in the eCommerce space will get the most value: * Instant UGC collection: Automatically gather content from Instagram, Facebook, and Google. * Easy product tagging: Turn social posts into shoppable experiences with a few clicks. * Inline product cards: Allow customers to easily browse products as they scroll through your UGC. * Product section in feed: Summarize featured products within your feed, to discover what’s available. * Engaging lightbox view: Provide an immersive shopping experience with image tags that enhance product visibility in UGC. Here's what really sets us apart: 🚀 Direct API integrations: Benefit from our official API connections with Instagram and Google, allowing you to pull in hashtags, mentions, and location-based reviews—all at the click of a button. 🎨 Unlimited customisation: Even with our free plan, you get access to templates and settings. Change layouts, activate lightboxes, and more—all to match your unique brand style. 🌐 Works with any website: Our widget is designed to integrate seamlessly without requiring special installations and maintenance of apps or plugins. 💸 Freemium model: Start for free and unlock more UGC sources in higher plans. What can you do with it? * Showcasing customer photos on homepages * Highlighting bestsellers with Instagram mentions * Creating shoppable review galleries We're a small team passionate about the impact of user-generated content, and we'd love your feedback. It's free to try, and we can't wait to see what you create with Shoppable Widget. We’re here all day, so feel free to ask questions or share your feedback – we’d love to hear what you think and how we can make it even better. View Shoppable widget demo. Need help to start with larger accounts? Book 1-1 demo. Looking forward to hearing your thoughts! PS: Huge thanks to our amazing team and all our users who've helped shape this product – we're just getting started!
Shushant Lakhyani
More e-com business owners must use this tool
Joana Silva
@shushantlakhyani We totally agree—our goal is to empower as many e-commerce owners as possible. Are there any specific types of businesses or industries you think could benefit the most from this tool?
Huzaifa Shoukat
Huge congrats to the team on today's launch! Can the widget be customized to fit various e-commerce platform styles (e.g. Shopify, WooCommerce, etc.) seamlessly, or are there specific integrations in the works?
Joana Silva
@ihuzaifashoukat Yes, the widget is designed for simplicity—just copy the code and embed it on your WooCommerce or Shopify site, no additional integrations needed! Out of curiosity, are there any specific styling or customization options you’d like to see to make it even easier to blend with your platform’s look?
Nikola Bojkov
Maker
@ihuzaifashoukat Tnx for the support! Yes, the widget can fit any e-commerce theme and further customize it by using lots of settings in the editor. Our team is also available to integrate more advance or specific requests, and we usually publish new templates regularly in our Templates library. You can see some inspiration here: https://embedsocial.com/p/templa...
Evelyn Kumsah
Love the concept behind Shoppable Widget! Leveraging user-generated content to drive sales is such a smart way to build trust and authenticity with potential buyers
Simona Apostoloska
Maker
@evelyn_kumsah Thanks so much! We're glad you love it. Utilizing user-generated content for building trust and drive sales was exactly what we aimed for. Appreciate your support!
Olena Variacheva
I recommend Shoppable Widget for those who want to increase conversions and improve the shopping experience. This widget allows you to embed user-generated content right into the shopping experience, making it more personalized and engaging.
Nikola Bojkov
Maker
@varrr_al Thank you sooo much for the support 🙏
Arkadiusz Krysik
Very cool concept! We are also experimenting with embedded solutions, but for insurance industry rather than ecommerce. Are you planning to add it to the Shopify App store?
Nikola Bojkov
Maker
@a_krysik thanks for the question. The code of the widget works with all web building and e-commerce platforms including Shopify. And yes, we plan to do more in-depth integrations, including dedicated apps.
Bilal Asif
This seems like a nice startup idea
Maru Rivera
I wish you'd shown how it works with TikTok, I guess it's pretty much the same. I'll have to try it myself 👀
Simona Apostoloska
Maker
@maru_rivera1 Thanks for your interest! Yes it works the same with TikTok media, so you should have a smooth experience. Give it a try and let me know how it goes! 👀 If you need any help, we're here.