As you might remember, Simon Sinek reveals that people are very intrigued by origin stories and why things get made. In short, he implies that a genuine purpose (the Why) is the most compelling piece of a brand story. On that note, it turns out that a couple of months ago, at Brandly, we run into a stumbling block; A silly thing that ruined our day. What was supposed to be an easy and quick task became a PITA. A pain that we felt qualified to solve and one that no one else will have to go through again!