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Ethically — Conscious consumerism right from the tip of your mouse
We compile hundreds of sustainability sources into one digestible score so you can make more informed purchases. You can find them where you will actually use them - whether that's in your Amazon search, google shopping search or just on the brand's website.
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@xgrv Thank you so much Octavian! Exactly what we believe. Let us know how we can make it easier to be conscious.
Awesome idea! Love the concept and the way it's delivered (extension). How do you measure the sustainability?
@weiss_arnaud Thank you Arnaud! We actually work with data partners that help us compile over 735 sources of (third-party verifiable) data but this is just the beginning. We continue to enhance our data set with additional sources.
I love how this product helps demystify sustainability and how simple the extension is to use. Thank you Ethically team for helping people all over the world become informed consumers!
Hi Product Hunt! We are excited to share Ethically, a browser extension for the conscious consumer. We provide real-time sustainability scores while you are shopping online so you can find and shop with companies that are more aligned with your values.
When we were building Ethically, we wanted to make something that would demystify the sustainability world. When talking to potential users, most people really wanted to hold businesses accountable but just didn’t know where to start.
What makes Ethically special is that we bring sustainability to you. We know you want to be more sustainable, so we help you do it incrementally because we know every action counts. Using Ethically you can find more sustainable options within the places you are already shopping, like Amazon.
TL;DR Why are we building Ethically? Well, not to get too dark, but the world is a bit on fire and we felt pretty helpless over the last few years. We took a look at who/what needs to happen and holding corporations accountable is key. While each one of us is a drop in the bucket, we believe that voting with your dollar can work if we do it together. Let’s take our $860 billion of e-commerce business elsewhere.
I’d love to invite you to download the extension and try it out. I’d love your feedback and questions here or in my inbox at jada@ethically.life.
This is great and very hard to do. Years ago GoodGuide blazed a trail but consumer awareness (and data availability) weren't quite as ripe as they are today so I wish for Ethically to thrive and go mainstream
@mattmg83 Thank you Mathieu! We have been talking to the GoodGuide guys and look forward to taking in their lessons as we build. Onward!
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