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Marpipe 1.0 — The first multivariate testing platform for ad creative
Testing your ad creative is the most important thing for performance, but actually doing it sucks. Marpipe automates the entire process.
From startups to enterprises, use your assets to build/launch/analyze perfect multivariate tests & discover ads that win.
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Tom Kinniburgh
How well does this work with video? We make games and 90% of our creative is video
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There's moments as a marketer when you look at a product and go, whoa this is going to the change the game and create a new category.
That's exactly how I felt when @danpantelo showed me Marpipe for the first time! Congrats on the launch - this is going to go into the toolbox of every marketer!
@sachitgupta Sachit - an endorsement like this from you is so particularly special to us and our team. Thank you for the incredible words here.
@joelmwasserman Im assuming you've checked out our XD plugin? (https://adobe.com/go/xd_plugins_...) Would definitely be interesting to port that into Figma 🤔 Are you currently making ads in Figma?
Oh my! This looks absolutely incredible. This must have made the devs work hard haha. Definitely going to give this a go :)
@dansiepen thanks Dan! Just posted this comment into our Slack channel for the devs to see :) they're incredible
@nickarner so great to hear from you Nick and incredible to have your support!!
Congrats to Brett and the entire Marpipe team! This looks amazing and I know they've been hard at work throughout the pandemic rolling this out. Looking forward to seeing how it develops!
@itscomplicated thanks Charlie! I'll pass this feedback along to Brett he's going to be happy to hear it :)
Have heard a lot about y’all from Andrew. Lovely to see this version of the product launched. Do you see agencies using it more or in-house teams ?
@nikhiljoisr thanks for the feedback here and the tweet too Nikhil! Right now we've got both agencies and in-house teams using it, although much more brands picking this up directly rather than agencies. Although it's interesting for agencies bc a lot of them can actually upsell the capabilities of our product to their customers and 3x their billable hours while cutting margin..
I'm thrilled to see data science and automation being used to make creative -- one of the most important elements of marketing -- more personalized and performant. Congrats @danpantelo!
@ericfranchi Eric - that stamp of approval from you means more than you know to us - you're someone who's truly seen it all, so it's incredible to hear this feedback. Thanks for being along for the ride with us!
That sounds great. What‘s the difference to multi-asset creatives on Google Display?
Congrats with the launch! What ad platforms do you currently support? And which ones are you going to connect in the nearest future?
@annpozzzniak Thanks Anna! We currently support Facebook Business Manager (Facebook + Instagram). In the future we plan on expanding to Google Ads, as well as DSP's
@pierce_engineer @annpozzzniak if you'd like to try it out and have suggestions/use cases for other networks, ping me and let's jump on a call!
I've been waiting what feels like years for you guys to ship this -- so excited to boost our collective creative intelligence!
@paul1 thanks Paul! I remember you checking out an earlier version of our product a looooong time ago - come a far way since then and glad to have you along for the ride.
