I love to see how Matthew uses his fame to add value. First the running series, and now this. Very cool! Don't get me wrong, I know he'll make money in the process, but this does really feel genuine and makes me want to dress up a kitty into an orange party hat. Good job!
Terrific idea. I see posts everyday about a cat found with a collar and no details. I just hope cat owners would sacrifice "fashion" collars for the safety of their cats.
@rrhoover Except they're funding this out of the extra profits from Exploding Kittens, and are making a loss on the project. Kudos to Matthew and the team behind this. :)
Smarty Names