My reaction: π I like this addition -- much better than introducing a "dislike" button -- and it will give Facebook more structured data to optimize its feed (and improve its ad targeting).
Reminds me a lot of Meerkat's reaction emojis as well. cc @benrbn@jsneedles
I hope this rolls out to the rest of the world pretty quickly...I can see it being a huge hit depending on how easier it is to switch between the different reactions.
Facebook moves beyond the "Like" button with Reactions β a fun way to express sympathy with emojis, starting today with a test in Ireland and Spain. Slack recently added emoji reactions as a feature to its wildly popular messaging service and I've been using it every day since. I'm curious to see if Facebook users will take the time to react with emojis, or just stick with using the Like button.
Like most things Facebook, this was carefully thought out to provide Facebook more data, while being non-controversial so as not to encourage trolling, etc. All of which will continue to make Facebook a happy place (albeit not necessarily representative or real life/the real range of emotions) but, true to the Facebook way, all resulting in more $ for Facebook.
@healves82 my guess is that probably between them they represent a big enough sample size to draw decent conclusions from, but still small enough to avoid any major issues or PR backlash. also probably good to test with 2 major languages (English and Spanish) to see how it works cross-lingually?
I'm truly excited about FB's reaction feature. Not only does it validate the direction Jurni Inc. (app I cofounded) is headed, but it inspires people to think beyond the superficial like button. Although Facebook has your emotional data now (lol), it's still a great step as people will become more accustomed to authentic interactions online. I am curious to see what you all think about emotion driven apps.
When I first heard about Reactions I thought to myself it would be a great addition. However, after using it for a little bit - I'm not too sure I like it. I mean, overall, it's probably better for businesses and posts in general however it seems to make me hesitate at a post to decide which emoji to use rather than just click the like button. Even then, to see if other people liked it or whatever I have to click on it and then look into the details of the different emojis.
Just seems a little cluttered but obviously it would since it's adding another step + 6 more options.
@macmebenny things are going to get crazy trying to read KPIs from now on... if Likes are even a "KPI" anymore... :-p I think most people will be "serious" about using the right reactions, so it might actually be interesting to gauge sentiment. What do you think?
@rrhoover I wonder if this will decrease the amount of comments on posts... Comments were always a way for people to verbalise their feelings. Now they can just choose a reaction.
I'm wondering if people will playfully troll this whole new emoji thing. I like it, but how serious will people take it? I guess it's not really going to be that great. Obviously diversity of a reaction on a whole is a great idea in their situation.
Many people are excited about this new Facebook button but this only thing it proves that facebook is no longer an innovative social media leader but a follower with an absurdly large Number of users picking up whatever works for other new social networks.
I remember Jaiku.com had all this facebook/twitter style stuff back in the day like ten years ago --- sucks that they didn't get big because wow everyone's taking their approach to communication... anyone remember jaiku?
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