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Facet — Content-aware image editing in your browser.
Facet is building the future of AI-assistive creative work. Our mission is to empower professional creatives and teams to collaborate seamlessly on art direction and spend less time pushing pixels.
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@rrhoover This is an awesome question- the biggest trend we’re watching is the growing confluence between graphics/rendering pipelines and computer vision algorithms. Graphics and vision are basically inverses of each other: model->perception vs perception->model. Photo and video editing software closes this loop, but historically has used very, very simple perceptual models. We want to build UI hooks into these models all the way to the emotional level—how does this image make you feel? If we wanted that emotion to be different, what should we change?
Facet today is sort of a weird design tool in that you don’t start from a blank canvas, you start from an existing image. Most other design tools, e.g. vector tools like Figma, or 3d modeling tools like Blender start from a blank canvas and are additive. With photo editing, you start from an existing image or set of images and need to “evolve” it towards your ideal.
What we think is going to fundamentally change in the next 5 years, is that “photorealistic editors” like Facet are going to become more like “blank slate” design tools that you then give art-direction to: “start with a dark street corner”, “make the buildings more menacing”, “add a shivering, big-eyed kitten”, “make the kitten smaller”, etc. You can see this already sort of playing out with OpenAI’s DALL·E. https://openai.com/blog/dall-e/
Aside from improving visual fidelity and resolution, the biggest thing that is missing from this research today is fundamental, new UX work that involves the artist directly in the AI-powered synthesis (think: AI-dungeon, except it’s photo editing https://play.aidungeon.io/). Finding ways to make the 50-100 million tiny sliders that power deep learning models intuitive and accessible to artists is our top priority over the next few years. My co-founder Matt spent time at Adobe Research and at Pixar and saw what this entails up close, and sufficed to say I think we have a ton of great ideas :)
Just signed up for the waitlist. Looks like a super exciting editing tool! Great work! :)
@moloneymike Thanks Mike! Let us know if you run into any issues or have any feedback!
@josephreisinger Cheers, can't wait to try. Would love to talk more if you're open to any partnerships. I think Facet + FilterGrade could be sweet. :)
@moloneymike For sure! We're still thinking though how we want to approach the filters community, so would love to chat more. My email is joe@facet.ai
Excited to see this launch for teams! I'm an early alpha user and have been watching this develop since it was a demo. It allows you to apply the latest AI research in a user friendly, collaborative, browser-based design tool and programmatically re-apply your design changes and styles across large batches of related images and assets. Putting advanced AI capabilities in the hands of designers, artists, and other creative professionals will change everything about the way we shape what we see, in both images and video.
@peteskomoroch *slap roof of Facet.ai* this thing can fit so many bernie memes (and, ofc, actually replace Photoshop)
@peteskomoroch @josephreisinger If PH allowed image uploads in comments I'd post my Bernie meme I created in Facet ;)
Hi, I’m Joe Reisinger, the founder of Facet. As a kid growing up on the 90’s internet, discovering Photoshop 4.0 was the first time I truly became captivated by a piece of software. It had an inscrutability and unworldly depth to it that nothing else really had. I bought a camera just so I could have some photos to use it with. At the time, Photoshop was a watershed event, suddenly rendering two decades of computer graphics research tangible to an entire generation of creative professionals and digital artists.
Fast forward to today. The internet has significantly changed the ways in which media is created, distributed and consumed. In today’s digital-first world, it’s easier and more important than ever to express oneself creatively: every company is a storytelling company, and every company uses rich visuals to tell stories. But the current offerings on the market have been slow to keep up with this burgeoning shift, and more than ever the demand for more assets, more creative directions, more formats, more channels is exposing the limitations of these tools.
On the bright side, over the last 5 years, progress in academic computer vision and deep learning has exploded exponentially, and is revolutionizing what is possible with creative tools. We created Facet to harness this progress in the service of digital storytelling. Put simply, Facet helps engineer images at scale, through assistive creative tools.
We built Facet to be a conduit between the relentless pace of lab-bound AI research and creatives of all stripes: professional photographers, retouchers, and designers, as well as the new generation of creatives working at true internet scale.
Facet is the first ever fully content-aware image (and soon to be video!) editor. Facet decomposes images and videos in human terms: lighting, color, composition, and content, powering interactive editing that goes beyond inert blocks of pixels. As a creative tool, Facet is fluent in the language of professional-grade, non-destructive editing, and is compatible with existing tools like Photoshop and Capture One. If you are familiar with modern layer-based photo editing tools, you’ll be right at home with Facet.
Creatives today use Facet to post-process fashion, portrait, and architectural photography, make mixed-media collages and high-impact / punchy animations, and blend oil painting with photography. Common professional use-cases of Facet include editing large collections of images in batch, precisely matching colors and styles across images to achieve on-spec, on-brand consistency automatically.
Oh and we’re 100% browser-based. Why? It is the only platform that truly supports real-time creative collaboration—realizing a “multi-decade global shift from physical spaces to digital spaces” (seriously go read Dylan Field’s piece if you haven’t already: https://www.figma.com/blog/meet-...).
We’ve been in early access for the last nine months and now we’re ready to take the wraps off. Over 25,000 of you have already signed up for the waitlist—in response to the overwhelming demand for Facet, we’re accelerating the launch of our professional and teams tiers, making them available at a discount, starting today.
It’s easy to get set up, just click https://facet.ai/signup/ph and you’ll be able to create an account. As an added bonus, the next 10 users from Product Hunt who sign up via that link will get Facet pro free for 1 year!
As a “pioneer” on the Pro plan, you will get:
—First dibs on reserving your custom profile and sharing domain: https://facet.ai/@you and https://you.facet.ai (normally a teams / enterprise feature);
—50% off your subscription price, forever (thank you🙏);
—Direct access to our development team to help fast track features and weekly product bull sessions hosted on Slack —as you would imagine, early users are *very* excited about finally being able to ditch Photoshop.
Plus, obviously, all the amazing Facet creative AI features and unlimited projects and photo storage.
Ok, but what is missing? We're shipping without RAW support, we need a revamp of our artboard model and we really want to nail Facet<=>NFT syncing and crypto support, to name a few. Joining Facet today as a "pioneer" will give you a front row seat and you'll be able to help shape the photo and video editor of your dreams.
Interested? Skeptical? We’d love to hear from you! Comment below with any thoughts and questions. We’re still early on our journey to truly bring the power of AI to the creative tools world—it’s going to be insanely challenging, but we want Facet first and foremost to be a conversation.
PS: Follow us on Instagram at https://instagram.com/facet.app and Twitter @facet_ai to see the latest releases and new inspiration from our users.
@you @facet_ai @josephreisinger This is so cool Joe, easily one of the most powerful design products I've ever seen!
@you @facet_ai @josephreisinger this looks amazing! i'd be down to take you up on your Pro plan offer but it's hard to commit without at least getting to test the product first. i'll just have to wait until i'm off the waitlist :)
@you @facet_ai @sarrah Hey Sarrah - shoot me an email at joe@facet.ai and I'll take you off the waitlist
Now that's how you build an amazing landing page! Great work @josephreisinger 👏 👏 👏 Good luck with the product!
Hey congrats on the launch! This was one of the most interesting companies I interviewed with, excited to see you on PH! Very exciting future for this product.
@musictriage Hi Greg- If you are on the waitlist for the Starter plan you'll have a few ways to bump up your priority: either 1/ submit some links to your work on typeform: https://facet-ai.typeform.com/to... or 2/ have 3 folks sign up to the waitlist on your invite code! We're trying to get users on board as fast as possible, adding new folks daily
I will be glad if there is a function retouching portraits in your program because, without this function, I do not see any sense in working in it at all. For all the photos that I have to work with, I always use retouching. Sometimes, when I can't do anything with processing and editing a picture, I turn to the service that deals with editing photos and ask them to do it. But recently, I have noticed my significant progress in photoshop, so I would like to work on some new programs! I always want to experience new, fresh sensations. I hope you understand and answer me. Otherwise, I don't see the point of installing Facet.
Looks super cool! I don't think I'd use it enough to become a paying user atm, but I'd love to try out the the technology. It would be super cool if you made a certain image available to play with to see what is possible (kind of like a codepen or codesandbox). I think it would help people get a feel for and understand the capabilities, so the next time I need to something that facet would help out with I'd be much more likely to remember the product :)
@rafal_gawlik Hah Any suggestions for what we should call Facet in Polish? :)
Though I am not a designer, this looks like a useful tool for people who want to quickly edit their images.
I also love how you explain the product's features as you scroll through the site -- especially the above the fold text highlights - where when you mouse over the person, it recognizes the hair, face, ribbon, etc.
Content-aware image editing definitely is well explained!
This is mind-blowing. Can't wait to start playing around with it. Awesome work!!
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