Kevin William David

Factors.AI — Amplify marketing ROI through automated insights

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Factors helps you get a holistic view of your sales and marketing funnel - covering every touchpoint across ad interactions, website visits, e-book downloads, webinars, and sales activities.

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Srikrishna Swaminathan
Hello Product Hunters!! Firstly, thank you so much for hunting us, Kevin!! I’m Sri, Co-Founder of Factors.AI. We are a team of ex-InMobi, Freshworks, and Google engineers and product managers. Our goal with building Factors.AI is to make it very simple, super-fast, and easy for revenue marketers, Marketing Ops teams, and Demand Generation teams to make sense of their marketing and revenue data with our proprietary AI engine. With Factors.AI marketers can align marketing efforts with Sales and drive revenue growth. So what does Factors do? 1. Unified view of your Ads, Website, Chat, Marketing Automation, and CRM data, stitched at a user level, giving user journey analytics and campaign dashboards 2. Multi-touch attribution of signups, demos to campaigns, ad groups, and keywords 3. Automated AI-driven analysis and recommendations on factors that impact a goal or week over week changes in key metrics 4. Templates for repetitive analysis tasks such as SEM and SEO Checklists Key pain points which Customers have solved using the product: 1. Revenue Attribution to Marketing Touchpoints for B2B / SaaS segment 2. Integrated campaign and web analytics, without any sampling 3. Checklists to automate daily and weekly analytics processes 4. Automated recommendations on how to improve demand pipeline generation We’ve polished the product working closely with our early access customers and the product launched now is not an MVP, but a full-featured and well-crafted product. We’re eager to hear feedback from the community here. We have a free trial and we’re also giving a 25% off for the first 6 months for customers reaching us from the PH community - just drop us a note on support@factors.ai Please join us here for inputs from Marketing experts at Freshworks, Google, Zoho, Chargebee etc. https://www.saasmarketinganalyti...
Stewart Barrett
@factors @srikrishna_swaminathan Great work on this! I'm keen to have a play with it once we have some marketing data to feed in! (Hopefully very soon... check back here on Thursday)
Srikrishna Swaminathan
@factors @stewup , Looking forward to it.
Srikrishna Swaminathan
@factors @anubhavgarg03 , Thanks Anubhav. Please do check the product out for your venture
Nihal Bhushan
@factors @srikrishna_swaminathan Will definitely try this one out. Looks really interesting and helpful. Congratulations on your launch.
Arun Pattabhiraman
@factors @srikrishna_swaminathan Awesome work guys! Much needed disruption in B2B marketing analytics! Good luck!
Aravind Murthy
Product Hunters, We intend to vastly simplify Marketing analytics and decisioning using AI. Setting up a good analytics stack itself is too complex. One has to first setup all the data connectors accurately and push the data into a warehouse. Then one has to do the right data modelling, define the right metrics and dimensions. And finally build dashboards using another tool and get answers to only a small set of specific questions. Even then, you don’t get the entire journey of the customer and get only aggregated reports from data silos. Instead, we have built an analytics product specifically for Marketers and GTM teams - where you can set up and start getting data from Ad Channels, website and CRM’s in a matter of minutes. We understand the data and capture all the touch points and stitch the entire user journey across data sources. In fact, you can also track how the customer moves within the CRM by observing state transitions and defining new events like Demo Booked, Became MQL, Became SQL etc. And then allow you to run adhoc queries with a rich array of visualizations, instead of being limited by predefined metrics and reports. The AI part comes into play to not just give answers to questions that are asked - but to give answers to questions that should have been asked. During my research in IISc, I had worked on developing fast algorithms to mine patterns from streaming neurological data. This led to the idea that these techniques can be used to summarize user behaviours too. While querying for one funnel itself can be computationally intensive on the raw data - we have built efficient algorithms to mine large number of journeys and store a large number of user clusters within each journey. So now, instead of asking a specific question, you can query your end goal - and we look at thousands of journeys and segments affecting the end goal and surface the most interesting ones automatically. Similarly we also monitor all the KPI’s and looks for changes in the KPI’s and automatically alert with a root cause analysis to explain the change. I know this sounds like being too good to be true. So please do try out and watch it in action yourself. We will be up in minutes and start showing results in a few days.
Guillaume Ang
This is groundbreaking. Kind of a promise land for marketing analytics. Looking forward to giving it a spin. Do you plan to integrate into segment and other platforms?
Srikrishna Swaminathan
@guillaume_ang1 , Segment integration is available. Please feel free to check out the product.
Stewart Barrett
@guillaume_ang1 I now know that our marketing will need to get to the "The promised land"
Rohan Karumbaiah
We've been using Factors for the last 6 odd months at YourStory and have had a great experience. Factors provides comprehensive unsampled website analytics at scale (~45mn events a month) with great value for money. We have been able to deep dive into metrics with the ability to track a wide range of events from pageviews, button clicks, video play, video quartile completes and so on. We transitioned from GA premium and have had a great experience so far. Do give them a try :-)
Dineshprabu S
Initial Feature Requests and Suggestions from YourStory has made us reach here today. Thanks a lot for the support @rohan_karumbaiah1
Shrimithran
This is a game-changer for B2B marketers. It opens up newer ways of interpreting data, to truly look beyond vanity and understand the funnel without having to resort to proxies. We @chargebee are one of the early benefactors of Factors.ai and the experience has been nothing short of amazing :)
Srikrishna Swaminathan
@chargebee @shrimithranr , Thanks Shrimithran.
Ram
The product looks slick. Marketing analytics is today a maze, where we are seeing more platforms that are coming in to bring clarity. Love what Factors.ai is coming around to do. Looking forward to giving them a try
Srikrishna Swaminathan
@srama79 , Please check it out.
sanjana s
Congrats on the launch! This is definitely a must have for folks in B2B Marketing. @bharathsnvs 🎉
Rohit Srivastav
Been a fan of the product since the very early days. Super stoked to see the PH community giving it a spin! best of luck team.
Devin Zander
We currently use WickedReports, other than the AI engine what is it you say separates you guys?
Praveen Das
@zanderseo Hi Devin : The key ways we are different from WickedReports are 1) AI Engine which can automatically perform root cause analysis and highlight anomalies 2) A fully self serve event analytics interface for you to run funnel analysis and multi touch attribution reports. We bring together the sophistication of an event analytics platform such as Amplitude with the self serve simplicity of a Hubspot and the AI engine behind a Thoughtspot, custom build for B2B Marketers. Would be great to do a demo and take your feedback on Factors
Rahul Mathur
Kadak maal!
Ashwin Sande
@rahul_j_mathur Thanks Rahul :)
Srikrishna Swaminathan
@rahul_j_mathur , Thanks Rahul.
Vedhanth Sairam
Congratulations on the launch! Excited to see the adoption and development for this product in the market
Krupesh Muthukumar
Congrats on the launch @srikrishna_swaminathan :)
Anastasia Zaichko
Wow, @srikrishna_swaminathan, so good to see you and your product here! good luck🚀
Marko Denic
This is such a game-changer! How did you come up with the idea? Best of luck today!
Srikrishna Swaminathan
@denic , thanks a lot Marko
Aloka Sudhodanan
Do you pull in campaign member and activity data from Salesforce? ?makers
Bharath Srinivas
@aloka_sudhodanan Yes, we do. Could you share the use case you are trying to solve? Alternatively, you can drop us a note on support@factors.ai and we can take it forward then. Let me know!
Ashwin Sande
@aloka_sudhodanan @factors @bharathsnvs Is the use case multitouch - attribution?
Shrinath Nagarajan
@srikrishna_swaminathan I work for an e-commerce org. Will I be able to investigate fluctuations in conversion with this tool?
Ashwin Sande
@srikrishna_swaminathan @shrinath_n Yes Shrinath. We have a feature to help do RCA for any fluctuations with a metric. Pls write to us -> support@factors.ai and we'll help you out.
Dawn Veltri
Well, this is awesome!
Srikrishna Swaminathan
@dawn_veltri1 , thanks a lot. Please take our trial and share product feedback.
Trey Cannon
Good work you guys!! Just released my own solution on PH called Social Rebel, I'd love if you could give it a try and comment about it!
Ashwin Sande
@trey_cannon Sure, let me check it out
Saher Shodhan
?makers Can I use this for multiple client accounts and get an account level summary?
Ashwin Sande
@saher_shodhan1 we can figure out a way. How about you drop an email at support@factors.ai ?
Kishore AK
Congrats on the launch! Seems like a must have for all marketeers. Looking forward to giving it a spin!
Srikrishna Swaminathan
@kishore_ak , thanks Kishore