p/fforward
fforward is an AI Co-pilot for Product Teams
Max Cameron
fforward.ai — Copilot for customer interviews
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Product teams use fforward to unlock insights and patterns in their user interviews and build a better product roadmap.
Replies
Max Cameron
Launch Day is Finally Here! 🤗 We’re Max, Cam and Jon, the founders of fforward.ai, and we’ve made it 10x easier to analyze customer interviews. If you’re a product manager, product designer or startup founder, we hope you’ll give it a shot. We need your feedback and ideas so we can further improve the product. Why did we build fforward? We built fforward to help you decide what to build next, so you can build a product people love. Customer interviews give us the evidence we need to make good decisions and build products people love. But analyzing customer interviews takes forever, and we have lots of other things to do. Over the past six months, we’ve interviewed over 150 PMs, UX researchers and startup founders to understand how they analyze customer interviews and use those insights to make great product decisions. We built fforward so any product team can reveal insights in customer interviews, uncover themes across all of your interviews, and discover opportunities for your product roadmap. Here’s how it works: * Upload your interview transcripts to fforward and let fforward handle the rest * fforward will automatically pull out user needs and opportunities from your customer interviews * fforward will tell you why each opportunity is relevant to your product and give it a quality score * fforward will find common themes across groups of interviews You can use these themes to: * Prioritize your roadmap based on real evidence, not just intuition. * Generate new solution concepts based on hidden opportunities. * Facilitate conversations with product stakeholders Our ask from you today We’re thrilled to share fforward with you today, and to celebrate, we’re giving every PH user three free interview analysis credits. In return, we would love your feedback so we can continue to improve the product and build a helpful tool that people love. Please share your comments and feedback here in the comments! We also want to thank the product hunt community for inspiring us to get up and work hard every day. Seeing all of you launch so many amazing products every day motivates us to keep going, even when things are tough. Onwards!
Tornike Tsiramua
@maxcameron As a startup founder that seems quite useful and smart approach. Congratulations, well done!
Cameron Westland
@maxcameron @mohini_shewale thank you! Yes agreed! Really learning from customer stories is at the core of our product!
Max Cameron
@mohini_shewale Couldn't agree more Mohini! This is a critical activity that gets ignored by a lot of product teams. Hopefully our tool can make it easy enough for anyone to get in the habit of leading consistent customer interviews. Thank you for your support!
Max Cameron
@tornike_tsiramua1 Thansk Tornike - it's so important to discover real customer pains when you're getting a startup off the ground. A lot of founders think they have all the answers using intuition, but having real evidence to make decisions can be super useful. Appreciate your support!
Ghost Kitty
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Eugene Woo
I was part of the early tester of fforward. We used to manually summarize and organize our user calls. With fforward, we uploaded real transcripts(anonymized) and just let it do the work for us. The results very good. We will continue to use it for our future user calls.
Cameron Westland
@wooyi thanks Eugene! Really appreciate your continued support. You've been supporting our startups for nearly 15 years now!
Bijan Vaez
Wow! If I only had fforward for my product teams in the past, the amount of time we wasted trying to collate insights between thousands of customer interaction points. Congrats on the launch and can’t wait to use it.
Cameron Westland
@bijanv thank you for the support Bijan. Really appreciate it.
Tarun Sachdeva
Congrats on the launch folks! This looks immediately useful and I’m looking fforward to trying it out (lol)!
Cameron Westland
@bombayhustle BOOM! lol
Alkarim Nasser
Awesome work! Congrats on the launch, gents!
Cameron Westland
@alkarim AK! Thank you for supporting.
Max Cameron
Launch Day is Finally Here! 🤗 We’re Max, Cam and Jon, the founders of fforward.ai, and we’ve made it 10x easier to analyze customer interviews. If you’re a product manager, product designer or startup founder, we hope you’ll give it a shot. We need your feedback and ideas so we can further improve the product. Why did we build fforward? We built fforward to help you decide what to build next, so you can build a product people love. Customer interviews give us the evidence we need to make good decisions and build products people love. But analyzing customer interviews takes forever, and we have lots of other things to do. Over the past six months, we’ve interviewed over 150 PMs, UX researchers and startup founders to understand how they analyze customer interviews and use those insights to make great product decisions. We built fforward so any product team can reveal insights in customer interviews, uncover themes across all of your interviews, and discover opportunities for your product roadmap. Here’s how it works: ✅ Upload your interview transcripts to fforward and let fforward handle the rest ✅ fforward will automatically pull out user needs and opportunities from your customer interviews ✅ fforward will tell you why each opportunity is relevant to your product and give it a quality score ✅ fforward will find common themes across groups of interviews You can use these themes to: 💡 Prioritize your roadmap based on real evidence, not just intuition. 💡 Generate new solution concepts based on hidden opportunities. 💡 Facilitate conversations with product stakeholders Our ask from you today We’re thrilled to share fforward with you today, and to celebrate, we’re giving every product hunt user three free interview credits. In return, we would love your feedback so we can continue to improve the product and build a helpful tool that people love. Please share your comments and feedback here in the comments! We also want to thank the product hunt community for inspiring us to get up and work hard every day. Seeing all of you launch so many amazing products every day motivates us to keep going, even when things are tough. Onwards!
Pulkit Agrawal
Congrats @maxcameron! As someone who was ahead of the curve in the digital/product adoption space I know there's a great product mind here at work. Hoping for some integrations to more easily get transcripts into your system (e.g. with Fathom.ai which we use for recording our interviews) but excited to see where you go!
Cameron Westland
@maxcameron @_pulkitagrawal fathom.ai integration is on our radar!
Karim Awad
Great to see the launch!!!! Was fantastic to be part of the journey and watch fforward build and grow! Congrats guys!!!!
Cameron Westland
@karimawad Yeah!!! Thanks so much for all the support. Literally decades of it!
Tony Xiao
Does this integrate with zoom and other tools we already use for making calls / interviews?
Cameron Westland
@tony_xiao you can copy paste or upload text based transcripts that you export from Zoom!
Reza Khadjavi
This is incredible. @elliottbrand check it out!
Cameron Westland
@elliottbrand @rezakhadjavi appreciate you spreading the word!
Yoshi Yokokawa
Congrats on the launch!!!
Cameron Westland
@yokokawa244 thanks Yoshi appreciate the support!
Omer Yarkowich
Hi @maxcameron. sounds super cool. signed up and got stuck with uploading a transcript. I have loads of recoded conversations I wanted to test fforward with, but transcribing seems to be a friction. any thoughts supporting upload of entire videos for fforward to transcribe? Thanks!
Cameron Westland
@omeryarkowich it’s on our radar for sure. Join our Slack and we can help you make some transcripts from those recordings.
Ash Edmundson
Congrats on the big launch day 👏👏👏 It’s been great to see it come together. Very powerful product.
Max Cameron
@ash_edmundson Thanks Ash - we're thrilled to have you as an early adopter.
Demetrius Michael
So great! Going to show the team this week! Looks like it’ll be super useful for us.
Cameron Westland
@dem_z awesome! Thanks for the support Demetrius!
Max Cameron
@dem_z For sure Demetrius - we're here to help!
Scott Howard
Is fforward an effective tool for a non-product manager to leverage? As a founder I do and participate in a ton of work that is Product Management, but I am not formally trained and have not dedicated myself to the practice. Hoping tools and AI can enhance my abilities here. I can also imagine this being useful for pulling insights from consulting or discovery calls in sales situations. Headed to your site to have a go.
Cameron Westland
@howardscottj Hey Scott! Thanks. For product managers we think our tool makes it easier to get reliable insights from customer interviews! Give it a spin and let us know what you think.
Alex Gurevich
Congrats on a launch! I just watched the video (which is great btw) but how do i get the transcripts? Is the flow as follows? I do a Zoom meeting with my test team and get a transcript of the whole thing and then I upload a transcript or an audio recording of the meeting. Or do I need to conduct the interviews through your app somehow?
Cameron Westland
@skynet you got it right. Just save your transcript from any app and upload it to us!
Alan Nowogrodski
This is a game changer for user interviews
Cameron Westland
@alan_nowogrodski YES. Agreed. Thank you!
Isaac Martin Otim
Hey Max, I immediately get it. I have wanted a tool like this for months, is there any way to plug this into support emails as well as transcripts? Also, very well designed (give the designer a pat on the back). Congratulations Max and team!
Cameron Westland
@izakotim support emails are definitely on our radar! I'd love to interview you to learn more about how you're using them today! I will pass your kudos on to Jon!
David Banks
Interviewing customers is one of the best parts of the job. Organizing all the notes and mining for insights is one of the worst. So far fforward has been able to save me and my team hours of time and dozens of post-it notes.
Cameron Westland
@davidbanks totally agree! Nothing so painful as to be *punished* for speaking to customers because you're under-utilizing your takeaway data.
Robleh Jama
Congrats on the launch guys!!
Cameron Westland
@robjama TY Robleh!!!
Max Cameron
@robjama Thanks Robleh - super grateful for your support 🙏