Flat
p/flat-4
Simple, delightful, collaborative work tracking
Kevin William David
Flat — Simple, delightful, collaborative work tracking
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Forget bloated project management tools. Flat keeps your work organized and your team aligned without getting in your way.
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Seth Purcell
Hey ProductHunters! 👋 I’m Seth, one of the founders of Flat, and we’re excited to share it with you today and get your feedback! Our motto is: simpler is better. We built Flat out of frustration with the complicated project management tools we’ve used at previous jobs — things like Asana, Monday, ClickUp, Jira, etc. What we wanted was a simple shared space where we could organize our work, make priorities clear, and stay aligned as a team, without all the friction and complexity. So we set out to build a tool that was so simple and easy to use that anyone could pick it up within five minutes. Our strategy for achieving this has been to combine familiar, proven concepts like collaborative document editing, status tracking, comment threads, and kanban boards. As a result, Flat feels immediately familiar, and new users can hit the ground running. Flat also doesn’t aim to be an “everything app”. Instead, it complements the apps you use and love by serving as the home base that ties them all together. Don’t write blog posts in Flat — that’s what Google Docs is for! But do use Flat to capture the goals for each post, and track them through their lifecycle. Don’t hold brainstorming sessions in Flat — that’s what Miro is for! But do use Flat to keep track of the whiteboards for later reference. Don’t hang out and celebrate wins in Flat — that’s what Slack is for! But do use Flat to ask questions or raise issues on a topic without worrying about balls getting dropped. Flat isn’t done; we’re hard at work making it better every day. But we think it’s ready for you to check it out, and we’d be grateful for any feedback you have to share in the comments below! We’ll be here all day to answer questions.
Seth Purcell
@antonikozelski thank you! And yeah, figuring out exactly what's "enough" is the core challenge we wrestle with every day.
Seth Purcell
@eddyvinck thank you!
Andreas Sohns
I'm impressed by how easy it is to get started with Flat. The minimal learning curve makes it accessible for everyone on the team, regardless of their technical skills.
Andrew Kallem
@andreas_sohns Thanks for sharing that Andreas! Making Flat accessible to everyone on the team has been part of our strategy from the get-go. When a tool is too complex for the job, it can result in friction/resentment from team members. The team never truly adopts the tool, which means they don't get the promised value, either. We've strove to make Flat so simple and delightful that it never gets in anyone's way.
Seth Purcell
@andreas_sohns Thanks! Something surprising we've found is that even very technical people appreciate the minimal learning curve, I think because they feel that this should just not be complicated.
Tony Han
Pretty smart way of leveraging what users already know to build your UX and UI! Why reinvent the wheel when it's working. Congrats @seth_purcell !
Seth Purcell
@tonyhanded thanks!
Sergey Solovev
We use notion as project management tool for our small team, but tbh it's not very convenient and we're looking for another option. This product looks interesting, worth a try. Congrats on the PH launch!
Seth Purcell
@sm_solovyev thank you! Yes, we find tons of teams using Notion as the simplest option they could find; we believe Flat is even simpler due to its focus on work tracking.
Andrew Kallem
@sm_solovyev Adding onto what Seth said, if you're looking to import data from Notion into Flat, just reach out to us via any of our support channels (https://docs.flat.app/welcome/he...), and we'd be happy to help.
Abdallah Absi
The biggest challenge with project mgt tools is adoption and you guys have nailed it! excited to watch this more closely
Andrew Kallem
@absilutely Thanks Abdallah, look forward to hearing any further feedback you have!
Seth Purcell
@absilutely Exactly – we often hear managers talk about their teams using these tools in terms of "compliance" and "enforcement". We think if that's the situation you've already lost the battle. The problem is these tools have historically been built for managers, and imposed on team members. Flat takes the opposite approach: we aim to serve the team, and then managers get visibility "for free". But it has to help the team do their work or it will just get in their way, they'll stop using it, and then managers can't see what's going on, and the tool fails.
Shahadat Shemul
Great application. But per user per month pricing is a no-no for me. Just bill for a storage, or just allow a handful number of users with that storage combined. Such as 100 GB storage + 10 users = one single monthly bill. However, great job again.
Andrew Kallem
@hishahadat Thanks for your comment! Just in case you missed it, Flat is completely free for teams of up to 10 people!
Kehui Guo
My team currently uses Asana and Jira for project management. Flat looks really simple and intuitive with all the essentials, plus lots of integrations. My team relies a lot on visualization of work outputs, like Weekly Digest/Summary, and customizable charts with specific measurements, does Flat offer any quantitative measurement and visualizations as well? Congrats on the launch!
Andrew Kallem
@kehui_guo Thanks Kehui! One of our takeaways when speaking with users is that, across teams, the needs and preferences for visualization, reporting, etc., can vary quite a lot. To keep Flat simple and intuitive, our approach has been to let users who want custom visualizations and reports to build them out using Flat's GraphQL API (https://docs.flat.app/developers...). Indeed, there are many cases of teams using Flat and doing exactly that! Out of curiosity, what kind of measurements are you including in your reports? I'd be happy to chat more about that, and how you're using Asana and Jira more generally. Feel free to reach out directly or post additional questions here!
Olga Bedrina
Looks super exciting! A sleek design, easy to navigate: just what the teams need to stay organized. I also love it that you offer a free plan for smaller teams. Best of luck with the launch and the product, folks!
Seth Purcell
Thanks, Olga!
Cameron Gunn
Congrats on the launch. I have tried it out briefly and love the simplicity of the design. It has similar feel to clickup but with more features. I will continue to try and possibly ditch Clickup.
Andrew Kallem
@cameron_gunn Thanks for taking Flat for a spin Cameron! Feel free to reach out should you have any questions, we'd be happy to help!
Etienne GATTI
Project Management tools are a nightmare of mine. I switch to Notion because it's more nimble but it lacks the structure that Project management tools offer so looking forward to test Flat. Congrats on the launch 🎉
Andrew Kallem
@etiennegatti Totally agree that they can be a nightmare! Flat is carefully designed to hit a sweet spot with just the right amount of structure. After you've given it a try, do let us know if you have any suggestions or questions. Thanks!
Seth Purcell
@etiennegatti we find a lot of teams are using Notion for project management because it's simpler in some key ways than the more structured tools, but they tend to be more technical users because of the configuration required. We think an even simpler approach is possible and that's what we're aiming for.
Naomi | Beeyond AI
Very nice and intuitive design, leading to a better user experience. A while ago, I had stumbled across Nuclino (https://www.nuclino.com/), which looks very very similar to Flat. Are you guys aware of it?
Andrew Kallem
@naomigarcia Thanks Naomi! Andrew here, one of the other founders of Flat. Yes, we're definitely aware of them. On the surface they may look similar, but if you dig in, I think you'll find Flat to be radically and refreshingly simpler -- and that's intentional! We believe strongly that added complexity in work tracking tools is a big tax on team members being able to use them effectively, so we've been quite obsessive in designing Flat to be as simple as possible. Happy to answer additional questions!
Nick Ilin
🖐 Hey Flat team! Firstly congrats on launching! Totally agree with a statement: "Complicated project management tools we’ve used at previous jobs — things like Asana, Monday, ClickUp, Jira, etc", coming from a corporate background I can say that Jira is really reliable tool. But it lacks simplicity, and sometime learning curve to make simple things is just to high. In my opinion Flat will help to solve this problem. Congrats one more time 🎉
Seth Purcell
Thanks, Nick! Great point re: reliability. Flat is used by real businesses around the world and Flat's uptime truly matters to them, so we've made product ops our top priority since day 1. You can see our record on this front here: https://status.flat.app/
Ron Feldman
I've been lucky to be using flat in Beta testing for a while - it has been an indispensable tool for me and my clients - has all the necessary components for a project management tool and none of the unnecessary ones. So simple to use and truly acts a hub for information - descriptions of tasks, links to other docs/info and threaded conversations/comments. I encourage anyone frustrated with their current software or lack of software to give it a try.
Andrew Kallem
@ron_feldman1 Thanks so much Ron -- it's been great collaborating with you during our beta period. You've given us a lot of valuable feedback and ideas!
Phil Sarin
I've been a beta user for some time. I love Flat. It's simple. It does everything a project management tool needs to do and doesn't get in my way.
Andrew Kallem
@phil_sarin Thanks Phil, really appreciate that!
Anastasiia Stepko
I like how simple yet powerful the product looks!
Andrew Kallem
@anastasiia_stepko Thanks, that's exactly what we're going for! If you have any additional feedback, do let us know!
Majid Izadi
Gratz on the launch, really liked it, very ez to use and simple, I guess UI/UX can be improved a bit, sometimes i was wondering where am I or what should I do here, but overall great product, good job by you and the team
Andrew Kallem
@m4jiz Thanks, glad you like it! If you don't mind, can you elaborate on any areas of the UI/UX where you felt unsure? We've worked pretty tirelessly to make Flat as delightful and intuitive as possible, so I'd love to hear about any areas where we could still improve!
Seth Purcell
@m4jiz we'd love to hear how Flat can be improved, would you mind posting your notes here? Or you can email me at seth at flat dot app, thanks!
Will Clark
When I think about Flat, I envision a superb dish at an exceptional restaurant. It's like being served the freshest, most meticulously prepared ingredients, artfully presented to captivate the senses. The simplicity of Flat isn't a result of immaturity; rather, it's the deliberate removal of anything extraneous, leaving behind an unparalleled user experience. Flat's greatness lies in its focus—it doesn't attempt to be all things to all people. Unlike Trello after it was acquired by Atlassian, Flat serves as the central hub for your work, rather than trying to encompass the work itself. For a product management solution that even your CEO will use, look no further than Flat, I know from experience.
Andrew Kallem
@robotdeathsquad Will, thanks so much for your support! You really captured what we're after when it comes to simplicity, and how it takes a lot of effort to create something that seems completely obvious only after the fact! We appreciate all the feedback and suggestions you've shared during our beta period, it's been invaluable!
Fabian Lindner
Congrats on your PH launch. Just created an account. So far I find the interface very smooth and simple!
Andrew Kallem
@fabianlindner Thanks Fabian, glad you like it so far! If you have any questions or feedback, just let us know!
Manan Gupta
Congrats on the launch of Flat, @seth_purcell ! 🎉 The focus on simplicity and ease of use is refreshing, and I love how Flat complements other tools rather than trying to replace them. How do you plan to balance adding new features while keeping Flat simple?
Andrew Kallem
@manan_gupta19 Thanks so much! Andrew here, one of the other founders of Flat. It's great question, so much so that we actually wrote an entire blog post about it! You can check it out at https://flat.app/blog/how-we-kee.... Truth is, there's no secret or magic recipe for striking that balance. We just obsess over maintaining simplicity in all of our design decisions -- from choosing the mental model user's should have when using Flat, through interaction design, all the way to final visual design. Maintaining simplicity is something that doesn't happen automatically, it has to be fought. It's part of the culture of our product team, and it's one of the things we believe differentiates Flat. Happy to answer any more questions!
Manan Gupta
@andrew_kallem damn this is great. From my experience, most tools become the problem they're trying to solve. Specially SaaS. I hope you're successful in keeping Flat away from becoming that:)
Andrew Kallem
@manan_gupta19 That's exactly our view, too, and what we're building Flat to avoid. Thanks again, we appreciate it!
Seth Purcell
@manan_gupta19 this is a great question, and I don't think I can add much to what Andrew already said, but the fact is simplicity is our main differentiator and a core value, so we constantly, constantly defend it. And sometimes that means saying "we don't know how to make this simple right now so we're going to defer it".
Nico Quintana
Been introduced to Flat and been using it for some time now, looking really slick and proven very useful to focus. Congrats on the launch!
Andrew Kallem
@nico_quintana Thanks Nico! We're glad you like Flat's UI and that it's been helpful for finding focus.