@mishachellam We're excited that you're excited! You can get crazy deep in topics - not just sports but windsurfing or rock climbing, not just photography but adventure travel photography! Flipboard can be as deep and personal as you want. And we'll still mix in some random things into your feed to ensure you don't get caught in the filter bubble. Let me know how you like it after playing around with 3.0 over the next few weeks!

@trieloff Thanks, Lars. We just introduced an even more "newspaper"-like feature called the Daily Edition. It's a carefully curated roundup of top headlines in news, business, tech, sports and culture, ready every day by 7:00 a.m. local time. Let me know how you like it.

@mkhoury :-) what wld you prefer instead?

@mmccue whoa, didn't know you responded. :) a very simple option to disable the flip animation and instead opt for a very, very, very simple transition into the chosen article. that's it. i love the product, but I can't use it - I know it's psychological, but I hate that transition. :) (side note: @rhoover, would be nice to receive notifications of a response.)

@dankaplan I'd love for you to try the product again. The vision you're describing is exactly what we're building. When we launched 4 years ago, our content came solely from social feeds. Today, we partner with hundreds of the world's best publishers: The Guardian, NYT, Vanity Fair, Vogue, Nat Geo, Lonely Planet, Fast Company, Engadget, TechCrunch, ESPN, CNN, The Telegraph, so many of the great special-interest magazines (Runner's World, Men's Health, Bicycling, Surfing, Photography, etc.), and hundreds of others around the world. We paginate their content so it reads beautifully with massive full-bleed photos, we recommend the best content to our users - based on explicit and implicit signals from them and the broader network, and we share revenue with them on the ads we sell in their articles. Give Flipboard another shot. If you still think it's a sea of shit, let's talk!

@jonstull Hey Jonathan, I didn't mean that Flipboard is a sea of shit! It's a beautiful product. I meant that the vast majority of internet content is a sea of shit, and that without privileged access to the world's best magazine content, Flipboard is forced to swim in that sea. The challenge/massive obstacle is that publishers don't want to cede control. Unless you can credibly & consistently demonstrate that ad revenue from Flipboard will more than compensate them for that loss of control, you're in a bind. I'd love nothing more than to see you overcome it. cc @mmcue

@dankaplan I agree with the general point. Beauty isn't enough without great content. That's why we have privileged access to the world's best magazine and newspaper content (including articles behind subscription paywalls, which we support). Among our 800+ global partners are the NYT, Guardian, Financial Times, Vogue, Vanity Fair, The Atlantic, Nat Geo, Time, FastCo, Engadget, TechCrunch, Re/Code, The Verge, Telegraph (UK), LATimes, People, InStyle, Quartz, Forbes, Fortune, Bon Appetit, Food & Wine, Travel & Leisure, Esquire, and literally hundreds of others. We jointly sell ads against their content and split revenue. And we help them increase their readership - mobile generally isn't their specialty. Because this is so important to our product, we have a great publisher partner team that works closely with these publishers. As an example of how this works in practice, the first 10 stories in my feed right now are from: The Telegraph (UK), Fast Company, Grantland (ESPN's longform site), The NYT, National Geographic, The Verge, Forbes, The NYT (again), the Architizer (an amazing architecture and design site), and the Atlantic! Each of these articles are paginated and presented beautifully. And within those first 10 articles, I saw beautiful full-page ads from premium advertisers: Breitling watches, Lufthansa, Conrad Hotels, SAP, Merrill Lynch, Zurich Insurance, and Gucci. All that said, we don't take our great partnerships for granted. As you say, if we don't provide substantial incremental value to our users, publisher partners, and advertisers, they won't stick around. We have to continually prove our worth to publishers - drive a lot more ad revenue, better data and insight, higher readership. Lots to do!

@UXAndrew Great point about the novelty of Flipboards UI wearing down. I believe they have a long lasting affect due to the fact that they have great relationships with publishers, especially ones with good content. 3.0 to me looks like the maturation of Flipboard, it's not just a beautiful RSS reader anymore, it's a serious platform for engaging with content you care about — from the very niche to the mainstream.

@kingsleyharris @UXAndrew I didn't want to go so far as to say "novelty". I think few companies are able to so thoroughly connect UI to brand, and Flipboard succeeded. Not only that, they succeeded without the help of microcopy (Shazaam comes to mind, for example)!

@kingsleyharris @UXAndrew Thanks, Kingsley! glad you like 3.0! I think user curation is also a long-term advantage. Our users have created 10m magazines, but before 3.0, they were hard to discover. We're now featuring and recommending the best magazines to our users, so it should encourage even more unique curation. We made some videos about some of our most interesting curators here: http://inside.flipboard.com/2014...

@UXAndrew @kingsleyharris Interesting points around brand and UI. The flip is obviously a core part of our experience today, and we spend a lot of time making sure it continues to provide a fantastic reading experience. But as with any part of our product, nothing is sacrosanct. We're always experimenting with different UX elements, and we have betas and test versions with flipping, scrolling and some other crazy interaction models. In fact, our Windows Phone product recently launched with scrolling (to some consternation from the Windows Phone community who love the Flip). But, as Kingsley said, we try to be so much more than the flip: the best content, the most personalized recommendations, and a thriving user community generating unique and surprising user-curated magazines. Let me know how we're delivering on that promise. And whether the Flip still does the trick for you!

@bracco cool idea. i love instagram on flipboard.

@mmccue definitely. I've exposed a lot of friends (who are heavy Instagram users) to Flipboard by showing them that feature and now they're hooked on Flipboard. :)

@davidkmckinney This is great to hear! Thanks for the support, David. Let us know how you're liking the latest release.

@MatthewBerman Great to hear! Let me know how you like the new Flipboard, and whether it keeps you coming back every day!

@SacBookReviewer Thanks for the feedback. We can show complete articles and content for our many hundreds of paginated publishers. But if a publisher isn't a Flipboard partner, we have to respect their copyright. So we only show an excerpt within Flipboard and then we link off to their story. While we have far more paginated content then any other source, we're always trying to get more. Look out for some big announcements in the next few weeks concerning 2 of the small number of major publishers who aren't currently Flipboard partners. On seeing similar stories in the feed, let me know how this changes in 3.0. We've improved our recommendation algorithms a lot - mostly around responding to explicit and implicit user signals to better tune the recommendations. But we've also made changes to reduce story duplication. Let me know if this is improving. There are still times when it's important to see multiple stories on a big, juicy topic, if all the stories are from a different viewpoint or covering a different angle. But you shouldn't be seeing multiple stories with the same perspective.

@jonstull I'll look and let you know. Mind if I chat with you via email about that and a couple of other flipboard issues?

@SacBookReviewer happy to. Jstull at Flipboard.com

@alxmlv Hey Alex - check us out again. While Flipboard is more beautiful than ever before (particularly on phones), you're right that being pretty isn't enough. We've made some big changes to the core experience: 1) We've expanded from 30 topics (news, sports, tech) to 34,000!! So you can follow "action heroes" or "zoology" or "natural language processing" and get the best content in the world for that topic. It's magic! 2) We've introduced The Daily Edition, to give you the top news of the day, curated by our editorial team. Every morning at 7am you'll get a curated roundup of the most important stories in news, business, tech, sports, culture. And a Parting GIF because...who doesn't love a great GIF. I know @dshan does! Exclusive content is something we'll explore - we're always thinking of ways to get more content on the site. But we already stand apart from aggregators in a few ways. Our partnerships with the premier publishing brands across the world give you access to content you can't find anywhere, including publishers' own websites. Our users curate content that isn't found in aggregators - blog posts, cool products, etc. - and impart crucial editorial judgment. They help us answer the hardest questions - is this cool? Users have created more than 10 million magazines on Flipboard. Here are a few of the most moving: http://inside.flipboard.com/2014... Give 3.0 a try and let me know what you think. Hopefully we're not just a pretty face!

@imkarthikk Great to hear. Let me know how you like the new Flipboard!

@josereyes0 Yes, that's the plan.

@stanpalm @dankaplan Glad to hear it! And very good suggestions. Will be thinking about this.

@seanwhite Flipboard's available on basically every device - phone, tablet, iOS, Android, Windows, etc.. We started out on iPad and the tablet experience is still amazing. But the new Flipboard has been overhauled completely for phones as well. I'd love to hear feedback on how your experience / enjoyment differs by form factor, and where you see opportunity for improvement.