Hey folks, Simo here, the founder and CEO of folk. We spent the last years rethinking every detail of the ideal CRM and rebuilding every single feature. Turns out, 3k companies were hungry for a new kind of CRM too. It’s even won us multiple awards, like nominated Product of the Year, here on Product Hunt. We’ve been working hard on making folk a major improvement from the traditional CRM. It’s simple, customizable, and integrates into your sales world. And I’m very proud of the user feedback we’ve gotten so far. But all of this still feel like a major evolution, not yet a revolution. Even with a better experience, the paradigm still rest on the same principles: someone required to spend most of their time in front of their screen. Updating a contact. Finding who to reach out to. Sending an email. We want folk to do the busy work for you, so you can focus on growing your service business. We want folk to be like the sales assistant your team never had. We want to give you your time back, so you can spend it building real relationships with your clients. We’re fortunate to have all the underlying infrastructure. Your contacts, companies, the metadata associated, enriched, connected to your emails, calendars, social media and more. Our plan is to absorb this complexity for you and suggest the next, best action. Today is a first step toward that vision, with the launch of AI Follow-ups. We identify the best leads you should follow-up with based on your past conversations, using AI. We also suggest the reply, in your tone. Sign up and give it try!

Hey folks, Maria here from the Product team! We're super excited to share this update with you! We created AI Follow-ups to help you spend more time building relationships that grow your business, and less time on the admin work that comes with following up on potential opportunities. To try AI Follow-ups, just head to folk.app, create a workspace, and connect your Gmail or Outlook account. Then, start building your pipeline view – once everything's synced, we'll show you which leads you should follow-up with!

When and who to follow-up with is such an important part of a sales process… nice to stop deals from slipping through the cracks with this!

Uuuh, great update Simo! Love it

I'm new to using folk but I'm loving it!! Honestly, I've been searching and trying so many CRMs trying to find one that comes close to what I need - well, I've found that in folk!! I appreciate how simple it is to use and how easily I can find any info I need. Super keen to hear more about the AI Follow-ups - sounds like a game-changer already!!

Amazing. The feature I've been waiting for! Psyched to try it out.

Great product, thanks for building it! Julie from customer success has made the setup and transition from my old CRM seamless. She is an absolute legend.

Love this idea guys! Even with the most complete CRM in the world, when you've got a lot of data to sift through it takes up valuable time. This is an elite new feature which separates you from the rest. Really excited to try this out.

AI follow-ups are the best thing. Follow ups are literally the key to every thing, whether it's marketing, sales, fundraising, connecting.

Great to hear you've won awards for this & that so many companies need your service!! It's vital to any business to have their CRM nailed otherwise there's far too much opportunity cost - Folk seems like the tool we knew we needed :) Best of luck Simo & team!!

Excited to check this out. Something i've been wanting for a while.

Follow ups are literally the key to every thing, whether it's marketing, sales, fundraising, connecting. Great product fellas.

Amazing team! I have been cheering for someone to take down Salesforce, I really hope Folk is the one to do it!

Just tried out folk's new AI follow-ups feature, and it's a promising addition to their CRM! The AI suggestions for which leads to follow up with seem well-thought-out, considering actual engagement patterns rather than just time gaps. For someone juggling multiple leads, this automated prioritization could be really helpful. The integration feels natural within folk's existing interface, and setup was straightforward. @team - nice work on making this intuitive! Quick feature suggestion: Would be great to see some customization options for the AI's suggestion criteria. Worth checking out if you're looking to streamline your follow-up process. The free tier gives you enough to properly test it out.

Congratulations on the launch! Identifying and writing follow-ups can be so time-consuming, yet it's crucial for optimizing the ROI of conversations. It's amazing that this process is now automated—great work!

It's impressive to see how you've rethought every detail and created something truly user-focused. The ability for folk to automate follow-ups and suggest personalized replies feels like a game-changer for service businesses. Congrats on the launch

1️⃣ AI as an Assistant, Not a Replacement This product positions itself as a sales assistant. 📢 Unlike some AI products that claim to replace jobs and create fear, this tool aims to free salespeople from tedious tasks, allowing them to focus on more meaningful and valuable work. 👏🏻 2️⃣ Seamless Integration Features After watching the product demo, I was amazed! It can automatically sync LinkedIn user data into the CRM via a Chrome extension, consolidate chat tools, emails, and SMS in one system, and even use Kanban boards within the CRM. Such practical and innovative designs! 😄 3️⃣ Complete Sales Workflow From acquiring leads, contacting clients, maintaining relationships, and pitching products to closing deals, this product covers every step and focuses on improving efficiency. Clearly, the designer has deep professional know-how—only an experienced sales manager could identify and address these pain points. 🏆 4️⃣ In-Depth, User-Centric Product Design Building a great product isn’t about assuming user needs. It requires deeply immersing yourself in the industry, experiencing real challenges, and understanding pain points firsthand. Only then can you create a product that truly meets users’ needs and ensures a solid market fit. 🔍 Good job, I like it.

Finally, a CRM that thinks like a human sales rep! The AI follow-up suggestions are impressively contextual and save hours of manual work. Love how it seamlessly integrates with Gmail and automatically identifies the most promising leads to follow up with. Perfect for small teams who want to maintain personal relationships at scale. The free tier is generous too! 🎯 P.S. The email suggestions feel surprisingly human - not the usual robotic templates we see everywhere.

Exactly what I’ve been waiting for! I never have enough time to keep up with my CRM updates

Woow you guys are in top of the game,this sounds very interesting and informative kudos