Hey folks, Simo here, the founder of folk. With AI has come a storm of advanced automations. This is impacting every industry now including some of the most human aspects of our lives: our relationships. Who here hasn’t been on the receiving end of a mass outbound email, an irrelevant cold call, or a bot-scripted reply? Do we still really expect these to work? When everyone can use ChatGPT to generate another email or post, how do we expect to stand-out? A year ago, we released folk 2.0 as the Intelligent CRM. We explored how AI could help us build a better CRM and help you close more deals. But the further we dug, the clearer it got. AI is just a tool, not a solution. And our customers needed a way to use technology to bring them closer to the right people at the right time, not to wedge them apart with robot repeats. We’re designing folk to help you build genuine connections. That’s the way to land high-value deals and drive new business. So hear me out: 1. We want to help our customers better know their connections and it starts with data. What are your last interactions? Who from your team knows them best? What other data can we get about them with enrichment? 2. We want to help our customers nurture their prospects with the power of social selling. So we built ways to leverage Conversation Templates on LinkedIn and Gmail, to export commenters from LinkedIn posts and be able to outreach to them, and to track leads’ social media activity, and more. 3. We want to help our customers keep their outreach personal and perfectly-timed, so we built sequences, message analytics, and AI icebreakers. 4. We want to turn genuine connections into fruitful deals they can close as a team, so we introduced custom objects (e.g. deals) and a central notification inbox for working as a team on folk. We believe these changes will help you thrive in an AI world by building more meaningful relationships. Are we anti-AI? Not exactly. Do we build products that are people-first? Definitely.

I tried many (too many) CRMs and most of them are incredibly rigid, work for one specific use case that their designers envisioned, but fall over themselves as soon as you have a slightly different use case. Like, one "rival" to folk even added a cute mobile app and a Gmail plugin to add contacts/deals on the go, but it failed to load half the time, massively screwed up my Google contacts and insisted that deals are only with companies, not with individuals. On the other hand, folk has been a breath of fresh air. The pipelines are super customisable, each pipeline can have different fields, etc. And the new focus away from AI for AI sake and towards a people-centered sales process is incredibly exciting. folk is really hitting this balance between great tech and even better design that puts the humans at the center. After all, it's still (thankfully) the humans we work with. :) folk has some exciting new features like custom objects that will supercharge the app beyond a simple CRM, and the email sequences, and the Chrome plugin are great, too. Can't wait for more automation options and a better mobile/responsive interface. Very excited.

Awesome work team folk!! It's amazing to see how much progress you've made so far towards the vision of building the next Salesforce The AI integrations are super neat.

Deals are made between people, not organizations! Thank you, folk, for making it easier!

I love Folk's product philosophy. It reminds us that selling is fundamentally human, using AI the right way: to remove the friction that prevents us from genuinely connecting with each other.

I am not a regular commenter at PH, but seeing Folk here, cannot leave without attention. Being a CEO of a startup I was trying quite a few ways how to organize my contacts (business leads, investors, partners etc) and it was always a struggle -- traditional CRM would be rather single channel oriented, or too expensive, while things like G Sheets or AirTable are not flexible enough. Until I met Folk accidentally –I know you guys are on early stage but this product already solves a lot of things for me: - Having multiple groups so I can work with different type of people - Browser extensions so I can directly paste people from social media (LI & X are must for me) - Notes for each person, reminders – super helpful - Enrich tool – superb The only bit I am waiting would be iOS app and ability to export a contact directly from iOS LI or X apps. Might be useful, how I found your product was public URL with a list of prospects (was shared in one of communities). Please keep going!

Congrats to the team on the launch!

@simolemhandez congratulations on the launch man, been following you for a while and love what you are doing in the CRM space, this space definitely needs some shaking and Folk is doing exactly that. Great work.

Amazing product! Used it before and was very happy. Great work, team!

Love folk! Cannot wait to dive into v03. Thanks, team & good luck today!

Use product for 2 years and absolutely love it! Thank you!

Awesome product ! I only use 22% of the features but it's already amazing, helps me manage my leads easily and take advantage of Linkedin to the fullest

crazy good

It looks promising!

AI is like MSG. It's amazing, but unless you are Uncle Roger, you probably shouldn't dump it all over your product. I really love the way you put it - AI is a tool not a solution. I can see just the right amount of AI sprinkled throughout folk, and I can see that the product is built so well even without AI. It's clean, simple but pretty powerful still. Congrats on launching 2.0 @simolemhandez and team!

🔥

All the team is proud of sharing this vision to Product Hunters 💞

🚀 congrats Simo!

Congrats folk's team ! Every Product Hunt launch leaves me impressed with the progress made since the previous one.

Great product and great team! Congrats on the launch 🚀