Some of the most valuable lessons I learned from @clairesuellen & @ggiiaa were helpful processes and ways to advocate for customer-driven work when I didn’t have managers or mentors to pass on such knowledge. Forget the Funnel is a resource I come back to again and again whenever I have an inkling of a marketing question, the content is always quality, and Gia & Claire are super generous people. Marketing & growth frameworks and tactics are empty without customer insights — and FTF is one of very few resources dedicated to this approach.

I was so honored to be a guest on the show and was blown away by the thoughtful, specific, and tactical nature of the questions asked. Now I'm a regular listener and have learned so much. Could not recommend more.

Thank you @clairesuellen and @ggiiaa for your previous Forget the Funnel workshops (and books and consulting - I refer to them weekly). I signed up for the new Forget the Funnel membership program this morning. Equal parts resource library, workshop series, and empathetic community, Forget the Funnel is invaluable for growth-minded SaaS marketers. The “empathetic community” part is huge. Whether you’re leading a marketing team or you *are* the team, SaaS marketing is very hard work. The tasks are endless. There’s always something new to learn, try, test, etc. It can also be isolating, as some of the most important work isn't highly visible. (Analysis, customer research, writing, planning, etc). And because marketing requires creativity, it can often feel personal, even as it's necessarily driven by metrics and results. But the wins are everything. With Forget the Funnel, those wins become more systematic and consistent, because they're based on first principles of customer research and listening. Finally, I’ve discovered some of my favorite writers, podcasters, and marketing leaders through Forget the Funnel workshops and their social feeds. The free membership is generous, with hundreds of tools, interviews, and resources on SaaS growth. Sign up today!

It’s been awesome watching FTF start out and become an incredible resource for marketers and founders alike and it’s amazing to see it evolve and become a full fledged community and learning platform. Claire and Gia are both one of the best marketers and amazing humans I’ve known and so proud to be a small part of this community they’ve built. Highly recommend the program to polish your skills or learn the ropes. There’s a lot of guru and marketing bros and bad advice out there when it comes to marketing because everyone thinks they can do it and everyone wants to look smart and sound smart for the sake of internet fame. Few have been there done that and know how to create frameworks and share that with others. FTF is THAT place where you get no bullshit great advice and learnings without the chest thumping. Do yourself a favour and signup 🤘🏾

Y'all, I could not be more excited about this. It's difficult to find educational marketing resources online, especially when you're well into your career. There's no one I'd trust more to teach me SaaS growth than Gia and Claire. I can't wait to register for this. Congratulations and thank you for making such amazing content!

I've worked with Claire and Gia directly and can say 100% that they know what they are talking about. I can't think of a better place to access their knowledge, and their curation of the best knowledge that exists out other than hiring them directly!

Forget the Funnel is one of the smartest and most effective methodologies to get insight into how your customers think, and what makes them convert. If you're in SaaS, you owe it to yourself to check out this amazing new update that @ggiiaa and @ClaireSuellen have put together.

Wow, the comments here are 🔥! Echoing what others have said: Forget the Funnel is one of the very best ways to learn SaaS growth principles. This stuff can seem daunting to figure out -- @clairesuellen & @ggiiaa are godsends and what they've created here is must-read, must-join, must-follow!

I bought the Pro Membership and have been working through the Customer Led Growth Program for a few weeks now. Would highly recommend it to any founders who aren't from a marketing background - really detailed lessons and videos.

Congrats on the launch @ggiiaa and @clairesuellen I'll sign up for a free membership and check it out.

Echoing a lot of other folks in here. Forget The Funnel is not just a resource, but a community for those working as solo marketers or in small teams. I remember I was scrounging for advice that I could implement as a solo marketer until Forget the Funnel came on the scene. Their resources are tailor-made for hands-on SaaS marketers and I guarantee they'll have answers to whatever you're struggling with.

Look at all the love for Gia & Claire & Forget The Funnel! Shows how much you've both done for the saas marketing community. Jumping on the bandwagon to say these two have created something truly special!

@clairesuellen and @gia sit on a treasure of knowledge they accumulated from hundreds of interviews, and years of experience. Now they share it with you in a course and forums, q&a, office hours like coworking time. For me it became engineering instead of guessing.

Here's one word that comes to mind when thinking about @clairesuellen and @ggiiaa: generosity. They've been giving giving giving to the SaaS community for years. If you work in SaaS, do check them out, you won't regret it.

This is going to be an amazing resource for growth leaders looking to skip a few of the most common mistakes startups make.

Congrats FTF team on shaping this amazing new format. It's a blast 🔥

If there are 2 people I trust when it comes to SaaS marketing its @clairesuellen and @ggiiaa. They've led marketing at top companies, taught everything they know for years for free at Forget the Funnel, and have just generally been incredibly supportive people. When they first announced the Pro membership for Forget the Funnel not too long ago I didn't think twice and became a customer on the spot. From the Customer Led Course materials, to the supportive community and regular group sessions with Claire and Gia a Forget the Funnel membership is a MUST HAVE for any marketer tasked with driving sustainable growth. This isn't a course from a "guru". Claire and Gia live and breath marketing that works every day and are truly invested in making others successful. I feel lucky to know and learn from them every day!

This is exciting! I've loved all the content you've put out with FTF in the past and am really looking forward to checking out the membership

Claire and Gia's videos educated me AND my clients. They made it so much easier to get buy-in, get everyone up to speed, and get access to budget. Now, I have clients who contact me about forget the funnel videos they've watched and want to talk about. Incredible, it's like they do my sales for me.

There are marketers out there who you know are full of sh*t... @ggiiaa and @clairesuellen are not one of them. They are legit and know marketing inside and out. But, don't take my word for it. Just watch 10 min of one of their live Q&A and you'll find yourself jotting notes and nodding your head along – https://www.forgetthefunnel.com/... Thanks, Claire and Gia! In terms of a question, where do you see FTF Memberships going? What do you have in store for it in the next year?