10 Marketing decisions that helped us grow a bootstrapped product to $80K revenue 🚀
1. Building multiple products for one audience (https://www.makerbox.club/)
2. Collecting emails with free resources (https://www.makerbox.club/free-resources)
3. Experimenting with email chains until the CR has become good enough.
4. Double-down on Product Hunt launches (For sure!)
5. Introducing an upsell pricing plan with added value.
6. Introducing bundle - a collection of our products that increased average order value.
7. Creating marketing products to ride an AI hype wave (https://www.makerbox.club/marketing-mega-prompts).
8. Focusing on one-time purchases & not dreaming about MRR.
9. Selling one of our products that was not 100% fit with other products & took quite a lot of time to maintain.
10. Simplifying our landing page structure and not trying to sell everything.
Marketing experiments are the most exciting part of growing a business.
Some of them bring lots of sales, and others are a waste of time and money.
The hardest part is not to spend all the money on the experiments 😅
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