We currently use HubSpot for all of our marketing automation, Appcues for improving activation and Intercom for targeted Intercom messages + support. :)
Anyone else using a similar stack?
Oh, there are so many ways to connect with your audience! Basically, any channel you can use to engage your audience will work.
Here's just to mention a few we've been using: email, voice calls and voice mails, social touches (LinkedIn specifically), direct mail, SMS, online communities (like this one!)
And the best thing is that your sales communication via at least half of the channels I've listed can be streamlined using tools like https://reply.io/ ;)
PPC Ad Editor - Google Ads Preview Tool
Cake Equity
PPC Ad Editor - Google Ads Preview Tool
Flowla