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Jim Morrison

3 launches in 3 days... is that crazy?

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We have 3 new products we're planning to launch ... and knowing how exhausting a PH launch is we're trying to figure out the best way forward. We're also a *tiny* startup so we don't have the time (ie runway) to launch one a month. What would you do? One a day for 3 days .. or all in one day?

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Fabian Maume
I would recommend launching one per week. From my experience, there is some audience fatigue if you launch 2 products too close to each other: you will get less support from your PH followers on the second launch.! And if you need run-away you can consider combining LTD with product hunt launched: https://www.lunadio.com/blog/we-...
Jim Morrison
Thanks @fabian_maume. The fatigue you mention is a big challenge & risk... but I don't know if I have the luxury of waiting three weeks (and, I get the sense the fatigue problem would be just as bad.. if not worse)... but it does give me pause for thought.
Jim Morrison
@fabian_maume ... it's also probably worth saying that two of the three products are completely free and the third is freemium with a sort of honour pay point only for avid users. A LTD might work well on that last one but our focus is building an audience & validating our products over making money (at this stage)..
Fabian Maume
@jimbomorrison It might be possible to mitigate the fatigue by using different hunters for each launch, so you are pulling from a bit different audience. I would recommend to start by launching the free products as they tends to perform better and it might be better for audience building.
Jim Morrison
That's a really good suggestion @fabian_maume. A while ago we launched Charlie and @chrismessina was kind enough to hunt us but I don't really know any other hunters so I'm not really sure where to start there... any suggestions to whom I should reach out?
Daniel Legut
Do one thing, and one thing well. Something people hate doing themselves.
Daniel Legut
@jimbomorrison as long as you have a process or system in place to improve each one. It can get messy otherwise. You’ll learn quite a bit though.
Suraj Anjaana
I will recommend you to launch all products seperately. It would help you to get attentions of people in your circle.
Jim Morrison
Thanks @suraj_anjaana. How far apart - is a day enough?
Software Guy (Aarvy)
I would go on different days for different products. However, if you like I can help you scale your products by writing a detailed review of your products on my blog. Please connect with me at- thesoftwareguy1994 at gmail.com with your name and product details. I would love to hear from you.😊 All the best for your product launch, I wish you all the success.👍
L L
Three launches in three days is totally bonkers. I'd expect nothing less from you 🤣
Laura Linham
I'm decent enough at multitasking, but I think three launches in one day would melt my brain. ProductHunt is awesome when it's going your way, but I think the highs and lows of three at the same time would be hard to handle.
Jason Scott
Different products for different days makes the most sense, and you can actively engage in the product and feedback, without trying to stretch your time between all 3 in one go.