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Carmela Padasas

3 SaaS Marketing Tips in Social Media

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1. Know when to stick to one use case in social media platforms, and be mindful of your audience’ retention 2. Utilize Bio, bio links, and pinned posts about what you are building. E.g. sheesh.io to repurpose your videos across all platforms. 3. Start talking to your potential users on day 1 What are some of your favorite tips?

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Ashlyn Bambina
Hi Carmela!!! Definitely yes, SaaS marketing is a challenging one as it involves promoting intangible software products. Social media provides a great platform for SaaS companies to reach out to potential customers and build brand awareness. Let me suggest you 3 effective tips for SaaS marketing on social media: No 1: Use video content 👇 You know video is a powerful tool to showcase your SaaS product and its feature where short and informative videos can be shared on social media platforms like Facebook, Instagram, and LinkedIn to grab the attention of potential customers. No.2: Focus on customer engagement👇 Use social media to engage with their customers and build relationships. On responding to customer queries, comments, and feedback can help build a loyal customer base and increase brand trust. No.3: Leverage influencers👇 Influencers on social media can help to reach a wider audience and increase brand visibility. Also, partnering with relevant influencers in your niche can help boost your social media presence and drive more traffic to your website.