Joe Rogan is moving his podcast exclusively to Spotify by the end of the year.
Spotify has made huge strides in the podcasting industry lately.
The video version of the JRE is also rumored to be moving exclusively to Spotify.
Putting this in context: Google (owners of Youtube) are actively planning to migrate Google Play Music to Youtube Music by the end of the year.
Spotify most likely knows of Google's plan to consolidate audio and video streaming and plans aim right for the jugular.
What do you think?