Some simple statements for you and your team to work from will achieve many things for you and your company.
1. Force you to be creative & get away from generic messaging by creating a worthwhile statement deck.
2. Enables you to have a strong internal brand culture that your team can focus on aligning with, giving you uniformity in how you develop culture.
3. Have a laser-focused message for the market that promotes what you and your company are all about internally.
4. Keeps your team focussed on what’s important, why they’re working hard & what the goal on the horizon is.
There is a long list of additional benefits, but these are the immediate ones worth noting.
My key point here is great brands are not only developed with great design, they must be paired with an accurate & organized vocabulary about your purpose as a company in the market.