1️⃣ BE CONSISTENT
I have lost track of the many, many social media influencer that have come and gone since I started.
Many of them had incredible content and were serving a deep need, but they gave up too soon.
2️⃣ CREATE A STRONG VISUAL IDENTITY
You want people to recognize your work when they see it. In many niches, there are a lot of lookalikes.
Be aware of what others in your niche are doing and do something different.
3️⃣ DO WHAT OTHERS DON'T/WON'T
Trends come and go!
Consider what everyone else in your niche is doing. Is everyone blogging? Start a podcast or a weekly vlog.
Think of one small way you can delight your current audience and be known for that.
4️⃣ NICHE DOWN
e the one that is known for "that" thing.
Niche down as far as you can. You don't have to stay in this niche forever, but it helps create momentum in your business in the beginning.
5️⃣ KNOW YOUR AUDIENCE
The easiest way to cut through the clutter is to be the one that understands your customer the best.
I teach my clients that social media should be one constant feedback loop. You are always pushing content out while also pulling in new information.
6️⃣ SERVE WELL
Too many people treat social media as a one-way funnel.
If you want to stand out, treat it like a two-way street.
Social media is a way to share your message, but it also pays to listen and help. Think" how can I help today"?