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How do you promote your SaaS products?
No doubt this question was asked a hundred times before but let's maybe refresh the information with the most recent resources and ideas.
For our product Trackabi we used:
1. Various directories, such as G2, Capterra
2. Software directories such as alternativeto.net (the only one that made sense for us)
3. Facebook groups
4. LinkedIn
5. Content marketing
Have you ever worked with PR agencies?
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Roman Velitskiy
Honestly, I don't really see any benefit of paying a PR agency to promote a product.
- It's an unnecessary extra step between you and your customer
- Even if the strategy has been properly specified, you pretty much lose control over the message being sent to your TA
- It's not cheap, and if it is, expect low-quality marketing
- PR agencies will make you stay for as long as they can by expanding your customer pool ever so slightly so that you just don't leave them
- If finances are not an issue for you at this point, it's still much better to have an in-house PR / marketing specialist who will be completely qualified in your domain
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@rvelitskiy Thank you for your comments. Many PR-agencies claim they can reach journalists from top-tier media. That probably the only thing that attracts me. On the other hand, I could also try to reach them via LinkedIn
This is a great question and I'm curious to see what other people are doing to promote their product.
For promoting our product ADOHM we are majorly focusing on:
1. Facebook
2. Quora
3. LinkedIn
@meghna_bagri Thanks. What is your strategy in each case? Ads in facebook, answering relevant questions in Quora, and trying to reach prospects via LinkedIn?
@andrey_mi These social media platforms have many groups that can be relevant to your product, Sharing your product and how it can help them attracts the users attention. And yes, LinkedIn is a great platform to reach out to your prospects and start a conversation.
Great discussion topic, followed up with some super answers.
I would've thought grass roots promotion is prudent in the early stages of the product lifecycle i.e. pulling up your sleeves and really mixing it up with the individuals (or businesses) that you've earmarked as early adopters.
The easiest way of doing this is by simply jumping into any one of your socials and joining the groups they're in (if you've done your research, this shouldn't be hard to find). Ask questions, contribute, listen, put in some time and then...promote.
While they may be low-hanging fruit, they've still got to be plucked!
@trivial Thank you for your comment. But let me share one doubt. I think that the number of clients obtained this way may be too little. If my questions and comments are noticed, and people believe they are good. Not many will care what business I represent. Few will check. And even fewer will visit the website I try to promote. And perhaps they will do that only out of curiosity. Of course, it all depends... but I'm not sure this strategy works very well unless you sell something costly when one sale is already a great achievement.
@andrey_mi Yes, used in isolation, it will reap little value. But promoting, and promoting personally, to these groups will more often than not yield some early, valuable, feedback, which will prove handy when you kickstart the bigger marketing engine.
Good luck on your ventures, mate!
Good question - would sound obvious, but do keep in mind your target audience. If you have a clear focus on who you want to target, this question becomes more clear.
Short video content works well these days. As well as finding key champions in your target communities and working closely with them to distribute your product.
Hey Andry,
It seems that you’ve been trying various strategies to promote your SaaS product.
While listing websites such as G2 and Capterra sound great. But you’ll have to be more consistent with this practice. You need to make sure that you cover each review website for SaaS tools online to improve your product’s visibility.
Content marketing strategy needs to be more solid for your internal blog posts and not just for contributions you guys aim to make on other competitive websites. You need to make sure that you are covering the knowledge gap and at the same time cover some thought leadership posts to attract your audience.
You should also try connecting with experts in your industry on platforms like LinkedIn and Twitter and plan out a podcast or webinar where you talk about a broad topic and include your product as one of the solutions.
Let me know how these strategies work out for you. :)