What web analytics (events + user flows) tool do you recommend for early stage startups?

@tommaso_cecchi yeah, I was thinking the same thing. But imo GA is more useful when you have more data because it samples. I want to understand each profile individually based on actions and flows. Mixpanel and all the above mentioned tools have this functionality but not really in the free version, and the paid version is too expensive.

In early stage is enough to understand the trend: where are my user came from? Which source of traffic converted the most? You can setup 20 goal per view and you can see the user flow in goal flow. With small data set you cannot be able to understand what is better and what isn't -> a/b test aren't valid. So, you can understand a lot with google analytics. In a later phase you can swith to another tool

@tommaso_cecchi GA 4 (the latest Google Analytics) is based on events and I think it's not polling / tracks every event, and you can connect it to BigQuery to analyze the actual events. Not as simple as Mixpanel's Live Data but still useful. Been playing around with comparing the two so far. Mixpanel is still easier but we're not close to 1k MTUs yet

@yawnxyz interesting. Do you find the mixpanel dashboard(s) easy to understand and navigate?

@tommaso_cecchi @yawnxyz As google tell, the GA4 is too early to install alone! Anyway you don't have understand my point of view. In the early stage, it's much more interesting understand the trend, understand the general story instead of understand what the single user do. If u want to install mixpanel or amplitude is better, but at this stage if u don't have moneys imo GA universal is enough

@elvin_lkh exactly, mixpanel used to be good before they did the redesign some time back. Now it's confusing to use as they are focused on enterprises and I don't find them to be startup-friendly.

@dhruv_bhatia i had the exact same feeling that they are trying to push towards enterprise! The new pricing didn't make sense to me because free MTU is 4x greater than the Pro MTU! Which means from free, you're immediately pushed to enterprise already without any choice. Would love to hear what you ended up with to use. I'm interested to learn, too!

@elvin_lkh I was using mixpanel and moengage. Not been happy with either and I'm now planning to go with Heap. Happy to connect and discuss my experience with Heap :)

@fabian_maume thanks, I've used Amplitude in the past. Another tool I'm considering is heap.io, seems interesting as you don't have to configure events manually.

@anxo_armada true. I have been able to understand basic usage data using the above tools, and seems like I'll have to live with that for now since I don't have the budget for the paid tier. Amazon Pinpoint looks interesting, how would you rate its visualization?

@alejandro_cantarero1 Absolutely :). I plan on integrating Heap. Any thoughts on their marketing features ("send an email to a user after 1 week of inactivity" etc.)?

@dhruv_bhatia I believe you can do things like this through their integrations. They have several to various email, marketing, and customer success platforms. However, I'm pretty sure all of their integrations require being on a paid plan, so we haven't tried to do anything like that. It would be easy enough though to generate a list of emails that meet criteria such as "1 week of inactivity" and export it so you could manually send an email. We use segment (https://www.producthunt.com/post...) to create some of our most critical events that get sent into all our tools (Heap, Email, CSM like Intercom) to achieve something similar to what you are describing.