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90% of push notifications are a reminder for me to remove an app
I don't know if you feel the same, but many apps overuse push notifications, sometimes, they just hope to generate a DAU and nothing more, sometimes, after I receive one or two very irrelevant push notifications I remove the app from my mobile, I don't even wish to open the app and turn the push-off.
I think that having a simple onboarding that let you select which tips of push notification you wish to receive can simplify the life of us all and maybe even increase the retention, do you agree?
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John Smith
I agree. I usually uninstal the app pushing too many notifications.
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Yeah, absolutely. It's so important to optimize prioritization of notifications in setting for app. I had a case where I disabled annoying notifications for apartment rent app and missed important message from homeowner so he almost canceled my booking.
Yes, I completely agree. Notifications are worst thing about phones. I want to choose when to engage with something, not when it suits the app.
My attention span is not for sale thank you very much!
I feel very strongly about this and am trying to build our communication tool with the Centre for Humane Technology's principles in mind.
https://www.humanetech.com/techn...
Couldn't agree more...most of the time my push notifications remind me that I don't actually use the app in question.
I agree.
The only exception for me are the trading apps, where you can setup alerts when stocks reach some specific level.
I do agree that selecting push notification options during on-boarding is preferred. That's what I do in app too.
However, I rarely uninstall an app because of notifications. I simply hold down on the notification to disable all notifications from that app, or select which types of notifications I want to receive (can be done without opening the app itself).
read my lips: no notifications at all ;-)
once i turned them all off, i could focus much better.
if i need to check something, i will open the app.
the only one type of notification would be enough: a small number of messages next to the app icon.
Agree, but i prefer disabling notification for apps unless the app is super helpful for me like i enable notification for whatsapp, Linkedin and one of the news app but rest all notifications are disable.
It helps me with productivity. The constant nudges are automatically discarded.
For Ecommerce/shopping apps they already send SMS for the product we order 😃.
Uggg.. I just spend 2 weeks of my life implementing push notification with the assumption people have FOMO.
Lessons learned from this discussion:
1. Notifications suck, some apps have ruined it for others and more likely than not - you are that app!
2. Ask user for permission during the signup process
3. Push notification are good only if your life depends on it - or if it makes you money
Note to self: Don't be 'that' app.
@gundeepsachdev I think that push notifications are good if you know how to use them, for example, even Amazon doing it wrong when they sending you a push, an email, and an SMS if something went wrong with the order, I also block them :-)
I think that push notification should be synchronized with the entire system, and to be honest, with a churn of 90% on average after day 30, the push should not be your first priority for users
@lior_barak thanks for the 90% churn reminder. I need someone to smack me on the head to 'just launch already'.
Also it is SO annoying when you get all the notifications in a row and you can't do anything about it or continue with what you were doing before
Instagram is infamous for that. I'm constantly getting notifications such as "so-and-so posted for the first time in a while".
They are essentially doing everything they can to pull you back into the app. The more people they can get back to engage on their app = more ad revenue.
On top of that, they don't allow you to disable notifications, at least permanently. Fortunately for Android users, you can override the app's notification and turn it all off.
It's all about delivering value in the push notifications. For instance, look at the number of push notifications sent by messaging apps or Uber—yet we never complain about those. As a PM/Engineer, if you put yourself in the user's POV, what notifications would deliver (pun intended) value?
So how do we change things, if we all agree on it, why do we keep developing apps that send push notifications?
Interesting thought. I block all notifications from almost every app -- only a few handful that I think are important do I let them notify me. Other than that, I won't die from not receiving instant updates :)
Duo makes use of push notification to a great extent. They leverage push notification to remind you to study.
After a while, if you ignore the push notification and don't go to the app to study, then they say: "These notification don't work. We will stop sending them". When seeing that, it urges you to continue studying.
So in this case, the push notification is really useful to help me move forward with my goal.
So yeah, use it wisely.
I disable notifications for all apps. Especially social media apps. The only apps which are allowed to send me notifications are Gsuite, Whatsapp, Slack etc.