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Veeresh Devireddy

A/B Testing Metrics

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How do you use A/B testing to evaluate different feature designs and iterations? What metrics do you track to measure the performance of your experiments?

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Nha Hyerin
Key A/B testing metrics include: 1. **Conversion Rate**: Measures the effectiveness of variants. 2. **Click-Through Rate (CTR)**: Tracks engagement levels. 3. **Bounce Rate**: Evaluates user retention and relevance. 4. **Time on Page**: Indicates user interest and interaction. 5. **Revenue per Visitor (RPV)**: Assesses financial impact.
Viktar Patotski
I'm looking into conversion only. In this case conversion is not monetary only, but converting user from 1 step to 2nd. It can be: User was on Home page and visited my App login page. Or user was on App login page and signed Up.