Are traditional paid ads becoming obsolete with AI-driven recommendations?
Platforms like TikTok, YouTube, and Instagram are shifting towards AI-powered recommendation engines, showing users content they’ll engage with—often without relying on paid ads.
Will AI-driven recommendations reduce the need for paid advertising, since organic reach is AI-optimized?
Will brands have to focus more on authentic content and virality, rather than just paying for reach?
How do marketers need to adapt their ad strategies as platforms get smarter?
Would love to hear if brands are seeing better results from organic AI-driven discovery or if paid ads are still essential.
Replies
I’ve noticed that TikTok and Instagram Reels organically push my content more than paid ads do. AI-driven discovery seems to reward engaging content over ad spend.
Google and Meta’s ad platforms are getting more AI-driven, which means manual ad targeting is less important. Marketers now need to focus on creative execution rather than just budget optimization.
Paid ads still work, but they need to be native and engaging. If your ad looks like an ad, users will skip it. If it looks like great content, AI-driven platforms will push it organically