I would say it is great at the beginning to get new customers and mainly to get feedback. I would not recommend to keep it active for too long (maybe 4-6 months)
I've offered LTDs for beta testers and early adopters. The feedback you get in the early stages of development is crucial, so it's a win-win for both your product and its customers.
I'm all for offering a lifetime deal, like finding a forever tech buddy! A good approach would be to keep it active until the next software update makes it as outdated as a floppy disk in a USB world.
I think the general consumer market is oversaturated with monthly subscriptions when a lot of these SaaS products have functionality as a tool rather than service. I'm bullish on LTDs or one time payments and I think the consumer audience is ready for it too. My product will not offer a monthly subscription but rather a LTD.
As a consumer, I don't like Lifetime deals because the majority of the companies offer it and freeze the features they have at the time of purchasing and then bother me for up-sale if they have new features.
Vitamin AI