At what point is advertisement bearable and when it starts to be annoying?
I have been in marketing since 2016 (my beginnings date back to that time).
I have tried creating ads for various formats (radio, most often written content, visuals and video for the internet).
I am a marketer and, paradoxically, sometimes I find ads annoying, especially:
– if they have an annoying mascot that pops up on me everywhere
– if they interrupt my favourite activity,
– if they are "shallow".
However, I noticed that the ads that always worked for me and those around me were:
– funny (MEME),
– and minimalist.
I chose 3 that were short, intelligent humour, and everything said: 😄
Pepsi – I think that the only advertisement in the world that helped the competition to sell more :D
Do you have any favourite spots or ads?
Share them, I am creating a list. 👇
Replies
In what way did you see marketing evolves ? Because I think it's a totally different approach now
minimalist phone: creating folders
@quentin_fournier_martin Marketing remains the same in psychology but evolves thanks to technology.
Every new social media or tool give us the new way how we can communicate and reach out to people.
And we observe then new patterns of behaviour. So both are influencing Psychology and technology.
Graphify
Good questions! I think ads cross into annoying territory when they feel intrusive, like when they interrupt a flow (e.g., unskippable YouTube ads, auto-play video ads in articles) or when they just follow you everywhere in a creepy way. 😅
On the flip side, ads that feel organic, funny, or actually useful tend to stick in a good way. I love:
🎭 Meme-style ads (Twitter roasts are gold)
🎨 Minimalist, clever visuals (classic Apple)
😂 Self-aware humor (like Old Spice)
minimalist phone: creating folders
@hussein_r I know about that creepy following ads :D I am a marketer and I am here to scare you :DDD the only place that is glorified because of ads is a Super Bowl :D
minimalist phone: creating folders
@hussein_r Do you have any links to examples?
minimalist phone: creating folders
In case, you would like to see more creative ads, once I shared some ideas in my newsletter.
Revealio: Discover & Connect
What specific elements do you think make minimalist, humorous ads more effective?
I understand that you like the fact they are not intrusive, but will they not fade in the background if they are minimalist?
minimalist phone: creating folders
@andres_vlaeminck More elements. E.g. when the company is already well-positioned, it can afford to experiment but it also can afford the best ad agencies to come up with something creative. I used to work in one of the best ad agencies in our country and my mind was blown away.
In some workshops, they taught me that to get an idea across, you have to exaggerate.
You also need to stick to patterns that are familiar with your target group.
A great ad is one that doesn’t feel like an advertisement.
minimalist phone: creating folders
@dineshan_sithamparanathan And that is WOM :)
Absolutely! I love ads that make people happy.
I also really appreciate ads that actively engage the audience. Take language-learning app ads, for example—they make people interact and participate without realizing how much time they’re spending on them.
Here’s an example! It’s in Korean, though. 😅
https://youtu.be/nomy0QCcEX0?feature=shared
minimalist phone: creating folders
@kay_arkain what company did this ad and what was the aim? I understood that she helped to understand pronouncing words. But maybe I am missing the context. 😅
In my personal opinion, the most impressive ads are the ones where “you can’t tell it’s an ad.” They don’t feel forced or out of place and can seamlessly blend into TV shows or programs. What left the deepest impression on me was the product placements in the TV show “Friends.” I wouldn’t have even realized those scenes were ads unless someone pointed them out to me.
minimalist phone: creating folders
ooooo, I am so happy that you mentioned this form of advertisement because that one is really "secret" and it works :) One of the best "digestible"