B2Developer Marketing, Is it even a real thing??

Yes marketing to developer is a thing. But it tends to be quite complex: developer do not like to be advertise too. It is important to focus on informative content and avoid being sales pushy. There are few channels which work well with developer: - Reddit - Twitter (organic rather than ad as developers heavily use ad blocker) - Product hunt (Just use "developer tool" as one of your launch topic) - dev.to good for content distribution - github you can list yourself in repo like this one: https://github.com/maxprilutskiy...

Hello! I agree with you, especially about speaking a different language :)

I've been to a few developer conferences recently and I've noticed that at some conferences or even single talks were nothing more than marketing for a specific product. Often the sponsors have their own slots for presentations - and then you have a bunch of developers in one room being told something about a product.

In my opinion, how well their needs are met and ease of use are as important to developers as marketing.

B2D seems very interesting. I might have to do a deep dive into it.

It's so real. Understanding and connecting with a developer gets tricky in Marketing. A marketer has to have developer knowledge to keep going. I've been working with Neverinstall 2.0 and I've spent time understanding developers' bottlenecks and their workflow. It has really helped me strategize my marketing efforts.

This is my first time hearing this definition. Now, as I think about it, I realize I've been doing this for the past six months. Thank you for defining it! :D

As the developer population increases, our language will become stronger 😀

Yes, I think marketing in a normal market and marketing in a development ecosystem don't the same thing. In this case,The most important thing, is your target audiences are a specific crowd of people. And they have important knowledge about the ecosystem. Also, they know how they can meet their needs by using which product. That's why, you should think twice or three times before doing b2d marketing. Any simple mistake or upgrade can affect your users negatively or positively.

I completely agree - developers are key decision-makers and more than just "code creators". They're critical thinkers, problem solvers, and their choices greatly impact projects. For B2D, understanding developers' preferences, language, and work culture is crucial. They need powerful, flexible tools, great community support, and top-notch documentation. Remember, while they value practicality, developers are also users. UX and simplicity matter. Good luck with your B2D experiments at Contentrain!